Articles
We caught up with marketers and those who care about marketing to discuss the most overused words and phrases of 2020.
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Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem.
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Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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A look at the most critical method of creating CX results that establish short-term credibility and set the stage for long-term ROI: value creation.
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Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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Without a solid customer acquisition strategy, growth efforts will be futile.
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The adage "it’s easier to sell to an existing customer than find a new one" has been around for years, yet it seems many companies keep forgetting it.
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