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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Salesforce Signs Deal to Acquire Qualified, Adding Agentic Marketing to Agentforce
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Editorial
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The End of the Click: The First Touchpoint Is No Longer Your Website
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Editorial
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Customers Aren’t Shopping Your Category — Stop Pretending They Are
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Is Trust the Metric That Matters Most in CX?
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Beehiiv Launches Automations v3 Workflow Builder for Publishers
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3 CX Leadership Moves That Matter More as AI Scales
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The CX Teams Moving Fastest Are Rewriting How AI Research Works
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The Real Constraints Holding B2B Commerce Back
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2026: The Year User Experience Finally Rewrites the Rules of AI
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Articles Tagged "Conversions"

News Analysis
Article
Digital Marketing
GA4 Renames 'Conversions' to 'Key Events': What It Means for Marketers
Feature
Article
Digital Marketing
Google Introduces Conversion Goals for Google Ads
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Article
Digital Marketing
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Digital Marketing
Highlights From Google's Marketing Livestream
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Content Marketing
How to Increase Blog Post Conversions
Editorial
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Digital Experience
3 Ways E-Commerce Sites Can Avoid Being Creepy
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Digital Marketing
Can Customer Messaging Apps Improve Conversions?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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