Articles

Tag: customer focus

  • Why Customer Focus Eludes So Many Brands

    Why Customer Focus Eludes So Many Brands

    Brands agree on the importance of a customer focus. So why are so many so bad at it?

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  • Customer Power Driven by the Web

    The shift from organization power to customer power continues, as customers use the Web to organize themselves like never before.The Web gives organizational tools to the customer. The ability to organize 100 or 10,000 people used to be the exclusive domain of nations or well-funded private companies. Not anymore. "The power

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