Articles
Tag: customer sentiment
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Why Companies Should Rethink How They’re Using Customer Sentiment
Every company is now a customer experience company. But some businesses are doing it better than others – and it's due to how they handle customer sentiment.
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Your Social Media is Talking. Are You Listening?
Platforms like Facebook, Twitter and Instagram are data gold mines. Tap them, and you’ll find yourself with a wealth of real-time information about your customers, your competitors and the market of your choosing.
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The Whole Bit About the Right Metrics for DX
A few days at an application performance management conference gives Scott some fresh insight about the signals our customers send us.
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How Marketers Can Improve Social Media Reach, Engagement, Sentiment
It's important for companies of all shapes and sizes to understand how engagement online impacts the bottom line and influences brand perception. Recently, we explored three ways digital marketers can demonstrate the return on investment (ROI) of social media.
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