• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
News
Microsoft logo.
Microsoft Launches Real-Time Voice Agents, New Agentic Features Across Dynamics 365 CX Portfolio
Read now
Editorial
View through a large ornate palace gate with colorful painted ceiling artwork, opening onto a busy city plaza where visitors gather beneath modern skyline buildings in the background.
GEO Gatekeeper: Before Buyers Visit Your Site, AI Has Already Judged You
Read now
Editorial
Person speaking to an audience in a conference room, gesturing with one hand while attendees sit blurred in the background.
The Chief Experience Officer Isn’t a Vanity Title. It’s a Leadership Test.
Read now
A star-filled night sky stretches above a dark tree-lined horizon, with the Milky Way visible as a bright vertical band across the center. A soft golden glow rises near the horizon, contrasting with the deep blue sky and silhouetted trees.
CX Leaders Need a New North Star Beyond Conversion Rate
Woman using an indoor rowing machine during a workout in a modern gym, wearing light blue athletic clothing near large windows with sunlight streaming in.
Culture Doesn’t Raise NPS. Operational Discipline Does.
Person standing with their back partially turned, holding fingers crossed behind their back, suggesting dishonesty or a hidden promise.
Real-Time CX Is a Lie If Your Systems Aren't Aligned
Golden retriever running through a bright green agility tunnel outdoors on grass, mid-stride with one paw extended and focused expression.
Agile and Non-Agile Marketing Teams Are Stuck on 2 Different AI Problems
Small dog sitting at a bar table beside a green cocktail in a stemmed glass, wearing a harness and looking off to the side in a warmly lit indoor setting with plants in the background.
Stop Celebrating NPS — Start Fixing the Experience
Person wearing a safari-style hat hides in tall grass while looking through red binoculars, suggesting observation, surveillance or discovery.
From Basic Utility to Strategic Advantage With Enterprise Site Search
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Customer Sentiment"

Editorial
Article
Customer Experience
Why Customer Signals Stall Before They Become Strategy
Editorial
Article
Customer Experience
Voice of the Customer Needs a Reset: Enter AI
Editorial
Article
Customer Experience
AI in Customer Analysis: Real Use Cases That Improved Targeting and CX
Editorial
Article
Digital Marketing
Mastering Marketing Strategy With AI-Powered Sentiment Analysis
Editorial
Article
Customer Experience
Understanding Customer Sentiment Analysis to Drive Business Growth
Editorial
Article
Customer Experience
Why Companies Should Rethink How They’re Using Customer Sentiment
Editorial
Article
Customer Experience
Your Social Media is Talking. Are You Listening?
Editorial
Article
Digital Experience
The Whole Bit About the Right Metrics for DX
Feature
Article
Customer Experience
How Marketers Can Improve Social Media Reach, Engagement, Sentiment
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Why Is Starbucks so Successful Despite Its Mediocre Coffee?Salesforce Agentforce Contact Center Review: Strengths, Gaps and How It Compares to RivalsConductor Launches AgentStack for Answer Engine OptimizationAI Broke Your Content Governance — Now What?So Long, Treasure Data. Welcome, Treasure AISierra AI's $10B Valuation Marks a Turning Point for Conversational AI
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising