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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Microsoft Launches Service Agent in 365 Copilot
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Feature
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250 Years of American Customer Experience: Who Are the Best CX Companies Then and Now?
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Editorial
In a forest scenery, a waiter with a beard and hair tied back is taking orders from a table with three women.
The Difference Between CX Order-Takers and CX Problem Solvers
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A bronze sculpture of Mark Twain standing behind a park bench, resting one hand on the shoulder of a barefoot boy seated on the bench reading a book and the other hand near a young girl standing beside the bench, all cast in dark bronze patina; the scene sits on a wooden porch deck against a white board-and-batten storefront wall with a stone foundation, flanked by hanging flower baskets and potted flowers, with a small placard identifying the artwork mounted on a stand near the bench.
Why Your Marketing Benchmarks Don't Mean What You Think
A promotional graphic displays the HubSpot and Warmly logos side by side on a dark gradient background, highlighting a partnership or integration between the CRM platform and the AI-powered sales engagement company.
HubSpot Acquires Warmly to Boost AI Agents
A large digital billboard on the Nasdaq MarketSite in New York's Times Square displays a Siteimprove AI advertisement reading "Leader in Agentic Content Intelligence," promoting the company's AI-powered content optimization platform.
Siteimprove Embeds Accessibility Agent in Claude, Figma & VS Code
Two small silver toy robots made from metal parts stand side by side on a light-colored tabletop against a bright orange background, appearing to walk or interact with one another.
Is AEO Actually Working? The Data Behind the Hype
Caesar's Forum in Las Vegas
'Customers Aren't Begging for AI' — And Rushing to Give It to Them Is Backfiring
In an image generated with AI, a Salesforce employee, viewed from behind while pushing a shopping cart, browses a retail-style shelf stocked with oversized boxes representing key Salesforce acquisitions. The boxes are labeled Informatica ($8.0B), Fin ($3.6B), Contentful ($1.5B), Tableau ($15.7B), MuleSoft ($6.5B) and Slack ($27.7B), visually depicting Salesforce's acquisition strategy and its effort to assemble an enterprise AI platform.
What's Up With Salesforce's Acquisition Spree?
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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