Articles
Tag: david raab
-
Signs You May Need a Customer Data Platform
Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
Continue reading...
-
Customer Data Platforms Near Trough of Disillusionment (And That's Great News)
Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations." Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.
Continue reading...
-
Keep Your Eye on Customer Data Platforms: They'll Be Worth $1B by 2019
Customer Data Platforms (CDP) will reach $1 billion by 2019, according to the marketing technology consultancy that coined the category three years ago. Researchers at Swarthmore, Pa.-based Raab Associates made the prediction after analyzing 27 CDP vendors that collectively generated more than $300 million in revenue last year.
Continue reading...
-
Customer Data Platform Institute Helps Marketers Build the Single Customer View
Marketers face a growing gap between what they need from their customer databases and what those databases actually can do — and the problem is worsening as the numbers of channels and customer expectations both grow. That was the ominous warning marketing consultant David Raab sounded three years ago.
Continue reading...
-
Designing a Smarter Marketing Technology Stack
Marketers find themselves with a wealth of options in marketing technology today. The number and the range of tools available exceeds all previous options. But with this wealth comes a related analysis paralysis.
Continue reading...
-
How Do You Build a Marketing Technology Roadmap Today?
While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as the number of marketing technology vendors.
Continue reading...
-
Forget MarTech Convergence, Here Comes MadTech
Most companies today are still struggling to integrate data and technologies within their marketing departments. But an even greater challenge lies on the horizon: integrating marketing technology with advertising. And inevitably this mash-up of MarTech and AdTech will be called MadTech.
Continue reading...