Articles
Tag: david raab
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Signs You May Need a Customer Data Platform
Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
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Customer Data Platforms Near Trough of Disillusionment (And That's Great News)
Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations." Soon, there
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Keep Your Eye on Customer Data Platforms: They'll Be Worth $1B by 2019
Customer Data Platforms (CDP) will reach $1 billion by 2019, according to the marketing technology consultancy that coined the category three years ago. Researchers at Swarthmore, Pa.-based Raab
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Customer Data Platform Institute Helps Marketers Build the Single Customer View
Marketers face a growing gap between what they need from their customer databases and what those databases actually can do — and the problem is worsening as the numbers of channels and customer
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Designing a Smarter Marketing Technology Stack
Marketers find themselves with a wealth of options in marketing technology today. The number and the range of tools available exceeds all previous options. But with this wealth comes a related a
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How Do You Build a Marketing Technology Roadmap Today?
While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing techno
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Forget MarTech Convergence, Here Comes MadTech
Most companies today are still struggling to integrate data and technologies within their marketing departments. But an even greater challenge lies on the horizon: integrating marketing technology wit
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