Articles

Tag: direct to consumer marketing

Is it Time for Your Brand to Add a Direct to Consumer Channel?

David Harrelson | Apr 16, 2020

The goal of adding a DTC channel isn't to cut out retail sales or disrupt relationships with distributors. Rather, it's to meet customers where they are.

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Direct to Consumer Marketing: How Brands Are Cutting Out the Middle Man

Kaya Ismail | Sep 30, 2019

Direct to consumer marketing is taking off. Why are more manufacturers, CPG companies and B2B brands speaking directly to the end user now more than ever?

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Tag: direct to consumer marketing

Is it Time for Your Brand to Add a Direct to Consumer Channel?

Direct to Consumer Marketing: How Brands Are Cutting Out the Middle Man