Articles
Tag: jake sorofman
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Experience Is the Method, Outcomes Are the Goal
Customer experience outcomes — not experiences — have become the new north star for progressive companies.
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In Customer Experience, Accidents Happen in the Intersections
In a customer experience, it’s the hand-off from one person, team or department to the next that often reveals the internal madness of how a company works.
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Customers Want You to Take the Lead. Here's Why
When you partner with customers on achieving outcomes, they will follow your lead — and you’re in a position to win together.
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Want to Improve Your Selling Performance? Focus on Outcomes
Five things you can start doing today to improve your sales performance with an outcomes-based approach.
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Customer Success Should Begin Long Before the Contract Is Signed
Customer success should be the company goal, not just a role — and customer success begins before a deal is closed.
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