Articles
Tag: joe pulizzi
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‘Killing Marketing’: Reinventing Marketing as a Profit Center
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
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Joe Pulizzi: Great Content Marketing Is Unique, Targeted #CMWorld
The blindingly orange business suit Joe Pulizzi will wear for his keynote at next week’s Content Marketing World at the Huntington Convention Center in Cleveland tells a great story. Sure, it signifies the founder of the Content Marketing Institute’s (CMI) obsession with the color.
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Q&A with the Master of Content Marketing World #CMWorld2014
The numbers are in: Content Marketing World 2014, the largest content marketing event on the planet, according to conference officials, went off last week in Cleveland, Ohio with 2,600 people from more than 50 countries. But the conversation isn't over.
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B2B Content Marketing Guidance: Strategy Before Deployment
A former employer of mine once told me in a meeting, “We should get on Twitter.” That was it. No plan. No strategy. No launch meeting. Just get tweeting. So I did. It didn’t work.
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Brands and the Great Paid Media Correction
Not a day goes by that I don’t get a question from someone asking me why content marketing is taking off like it is. How long will content marketing last? Is content marketing a buzzword ? When will the party end? A Correction Period If you follow the stock market
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