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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Old and new sections of the Florida Keys Overseas Railroad bridge stretch across turquoise ocean water on concrete piers under a bright blue sky.
Medallia Report Finds the Customer Experience Gap Is Getting Worse
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Feature
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The Top Challenges Facing CMOs in 2026
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Feature
Modern call center office with agents wearing headsets and working at desktop computers in an open-concept workspace with exposed brick and ductwork.
26 Call Center Statistics Every CX Leader Should Know for 2026
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Customer in a car receiving a takeout bag through a fast-food drive-through window, illustrating a quick service customer experience interaction.
What Is Customer Experience (CX) and Why Does It Matter in 2026?
A black magnifying glass resting on a wooden surface against a soft green background, symbolizing close inspection, visibility and deeper analysis.
Why Modern Digital Experience Platforms Fail Without Observability
A red-and-white metal barrier blocks a narrow paved path leading into a wooded trail, with bare trees and evergreen foliage lining both sides of the road.
How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
Youth football players in red jerseys huddle on a grassy field while a coach holds up a play sheet, with trees lining the background.
How Ethical Are Your Digital Marketing Tactics?
Wooden circular icons representing people arranged around a central wooden disc with a red bullseye target and arrow, connected by thin lines on a yellow background, symbolizing customer signals converging toward strategic focus.
Designing Emotionally Intelligent Customer Data for Composable Intelligence
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Customer Churn Shows Up When Decisions Lose Their Memory
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Articles Tagged "Jon Miller"

Feature
Article
Customer Experience
5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
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Article
Digital Marketing
Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue
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Article
Digital Marketing
Are You Suffering from Account Blindness in B2B Marketing?
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Digital Marketing
4 Steps to Identify Your Best Prospects Using Technographic Data
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Digital Marketing
How to Attract and Engage, Not Alienate, B2B Buyers
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Article
Digital Marketing
What B2B Marketers Should Look for in a Customer Data Platform
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Article
Digital Marketing
Data Management May Sound Boring But It's Crucial for Marketing Success
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Digital Marketing
How to Humanize B2B Marketing to Build a Better Relationship with Customers
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Digital Marketing
How to Use Intent Data to Improve Your Customer’s Experience
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Marketing Automation
Engagio Scout Extends ABM Integrations to Gmail, LinkedIn, Salesforce
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Article
Digital Marketing
Marketo Founder's Account-Based Marketing Startup Nets $22M
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Marketing Automation
Marketo's Real Time Personalization Buy - 10 months Later
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Customer Experience
The Internet of Things Will Reinvent Real Time Marketing
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Article
Customer Experience
What the Insightera Acquisition Brings to Marketo
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Customer Experience
Google AdWords and Marketo: Online Conversion Data Meets Offline Experience
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Customer Experience
Content Marketing for B2B and B2C: More Alike than Unalike
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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