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Tag: julie hopkins
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Competitor: Oracle's Latest Acquisition Fills 'Major Gap'
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
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What the Responsys Acquisition Means for Oracle, Digital Marketing
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire. The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
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