Articles
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
Continue reading...
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire. The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
Continue reading...