Articles
Tag: kevin lindsay
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Why IoT and Personalization Are Made for Each Other
IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data.
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3 Factors Shaping the Next Wave of Customer Experience
2017 is well underway and already it's been a big year for technology and innovation.
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Move Over Millennials, Marketers Set Sights on Gen Z
What’s been hyped, discussed and debated more in the last few years than marketing to millennials? I get it — with 80 million of them in the U.S. alone and them poised to take over the workforce as well as dominate spending, they are a force to be reckoned with.
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Content Marketing Strategy, Done Right
Content is top of mind for marketers and brands. We all have access to incredible content, as well as innovative content creation tools and resources. It’s what enables us to connect with consumers in bigger, better, bolder ways, to carry them across our brand experiences seamlessly.
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Which of the 3 Personalization Types Are You?
The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, product and expectation. And the differences aren't just industry-to-industry.
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That Anonymous Visitor Is Your Next Great Customer
Compare digital personalization tactics to the local corner store from decades ago.
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Data Driven Marketing Demands a Fundamental Shift
We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game -- and creating incredible forward momentum -- for virtually every marketer and big brand.
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Exploring the Potential of the Internet of Things
The Internet of Things (IoT) isn't a new phenomenon, but it’s certainly one that’s getting a second -- a third, a fourth, a tenth -- look in recent months.
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