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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Letter AI Raises $40M Series B, Launches Deal-Level Enablement Tool
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Editorial
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Real-Time Customer Signals Demand Real-Time Steering
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Editorial
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From Awareness to Orchestration: Rethinking Audio in the Martech Stack
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Figma Make Adds Custom Model Context Protocol & 6 New Connectors
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Zoom Virtual Agent 3.0 Adds End-to-End AI Resolution for Customer Service
Waterloo, Ontario, Canada: SAP logo on Waterloo office building.
SAP’s New AI Agents Aim to Fix the Work Behind the Customer Experience
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Conductor Embeds AI Content Tools in Acquia CMS via OEM Deal
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Agentic Customer Experience Ambition Is Rising — Enterprise Readiness Isn’t
Wooden peg figures stand in two groups on a bright yellow background, with one red figure lying horizontally between them, symbolizing a weak link or service breakdown within a customer experience system.
Social Care Is the Weakest Link in Modern Customer Experience
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Articles Tagged "Marketing Funnel"

Editorial
Article
Digital Marketing
How AI in Marketing Impacts All Stages of the Funnel
Editorial
Article
Digital Marketing
Rethinking the Marketing Funnel: Adapting to a New Reality
Editorial
Article
Digital Marketing
Light the Funnel Darkness With Content Marketing
Editorial
Article
Customer Experience
Why We Should Be Skeptical of Data-Driven Decision-Making
Editorial
Article
Digital Marketing
Let’s Make 2024 the Year for ‘Lazy Girl’ Marketing Strategy
Editorial
Article
Customer Experience
The Old Customer Journey & the Impact of AI
Feature
Article
Digital Marketing
3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023
Feature
Article
Customer Experience
5 Ways To Improve The Customer Journey Map for Better Customer Experience
Editorial
Article
Digital Marketing
3 Ways to Transcend the Marketing Funnel
Editorial
Article
Digital Marketing
10 Reasons to Ditch Your Marketing Funnel Report
Editorial
Article
Digital Marketing
From B2B Funnel to Tornado: How to Tame the New Buyer's Path for Cloud Services
Editorial
Article
Digital Experience
Replace the Marketing Funnel: Dig Deeper into Customer Behavior
Feature
Article
Digital Marketing
Long Live the Marketing Funnel
Feature
Article
Customer Experience
This Week: Ditch the Marketing Funnel + Beyond 'Social' Business
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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