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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Why the Most Valuable Work Often Feels Unremarkable
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News
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Oracle Launches 5 Agentic AI Applications for Customer Experience
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Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
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When Infrastructure Becomes Strategy: How One Agency Bet its Entire Business on One Platform and Grew 3X
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Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality
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AI: The Best Opportunity Ever for Authentic Brand Content
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The First 5 Minutes Define How Customers Will Treat You
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Where AI Wins — And Where It Still Falls Apart in Customer Service
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Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite
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Articles Tagged "Marketing Funnel"

Editorial
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Digital Marketing
How AI in Marketing Impacts All Stages of the Funnel
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Digital Marketing
Rethinking the Marketing Funnel: Adapting to a New Reality
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Digital Marketing
Light the Funnel Darkness With Content Marketing
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Customer Experience
Why We Should Be Skeptical of Data-Driven Decision-Making
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Digital Marketing
Let’s Make 2024 the Year for ‘Lazy Girl’ Marketing Strategy
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Customer Experience
The Old Customer Journey & the Impact of AI
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3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023
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Customer Experience
5 Ways To Improve The Customer Journey Map for Better Customer Experience
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Digital Marketing
3 Ways to Transcend the Marketing Funnel
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Digital Marketing
10 Reasons to Ditch Your Marketing Funnel Report
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Digital Marketing
From B2B Funnel to Tornado: How to Tame the New Buyer's Path for Cloud Services
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Digital Experience
Replace the Marketing Funnel: Dig Deeper into Customer Behavior
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Digital Marketing
Long Live the Marketing Funnel
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Customer Experience
This Week: Ditch the Marketing Funnel + Beyond 'Social' Business
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
Customer Service Splits in 2: Bots Handle Volume, Humans Handle RealityAgile vs DevOps: What's the Difference?Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite15 Marketing Certifications That Can Help You Earn a Better SalaryAI: The Best Opportunity Ever for Authentic Brand Content25 Years of Web Diagnostics — And Websites Still Fail
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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