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Building Customer Loyalty
If you want to have loyal customers then there are four core customer experience competencies you must have a handle on. Pick up a few more great CXM tips from our recent #CXMChat Tweet Jam.
Goodbye Marketing Funnel
Forrester says you should ditch the marketing funnel in favor of the customer life cycle. But there is one funnel you should consider key to your customer experience strategy -- the social funnel.
The 21st Century "Social" Business
Organizations are in a state of transformation, which many refer to becoming Social Businesses. But there's more going on here then a need to be more "social". Today's ideal organization is a complex adaptive system, of which social is only a part.
Featured Report: Is it Time to Reconsider Open Source?
Forrester surveyed 160 enterprise buyers. See what they found.
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Featured Events (all events | post your event
- Feb 05 -- (Webinar) The 5 Linchpins of Great Digital Experiences
- Mar 04 -- Adobe Digital Marketing Summit
- Mar 20 -- SharePoint Conference for Business Users
- Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
- Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego 2013
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