Articles
Tag: digital
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How to Protect Brand Integrity in a Global Market
How global businesses can strike a balance between brand integrity and content localization.
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11 Rules for Selecting the Right Content Management System (CMS)
Choosing a content management system for your business is a huge investment and risk. Here are tips to make sure you get it right.
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A Look at the Top Workplace Tools by Adoption
Okta's list of the most popular workplace apps by adoption uncovers some surprising trends around what is actually being used in the workplace.
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Digital Experience 2018: Reader Advisory Board Trend Predictions
CMSWire Reader Advisors offer their thoughts on what will be hot in digital experience and digital workplace in 2018.
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Getting to the Heart of the Customer Journey
"Is there nothing I can say, nothing I can do to change your mind?" — Rolling Stones A visitor’s journey through a website is as much about the heart as it is about the mind. Most marketer
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Men Are Emotional, Women Are Rational
When confronted by data, our gut instincts, received wisdom, common sense and stereotypes are often proven to be wrong. We need to be able to change our opinion based on evidence. I was brought up to
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Putting Data to Work for You and Your Customers
Data defines the Digital Age. It plays an integral role in almost every aspect of our lives and has become the operative force in the evolution of commerce and technology. A little over a decade ago,
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5 Ways Analytics Helps You Win (and Retain) Customers
Peter Drucker once said: “The purpose of a business is to create a customer.” In today’s world, successful businesses not only create customers, they find ways to keep and gro
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Siteworx Rebrands, Focuses on Agility, Speed
Siteworx believes digital experience (DX) execution is about speed and agility — and it has just launched a new way for B2B companies to achieve it. As part of a larger rebrand, the Reston, Va.
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Break Through Your Digital Experience Barriers
In the race to execute digital experience for your customers, you must become a leader in what Jahia Solutions calls the “third wave.” It’s no longer about just web experience, or ju
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E-Spirit, Falcon-Software Share Digital Transformation Insights
There are two things many marketers and their organizations now realize about digital transformation: it’s a long road — and it’s a necessary one. During a CMSWire webinar with
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CMSWire @Lunch: 3 Excuses for Digital Transformation
Are you digital-izing your workforce, even as we speak? Or are you thinking to yourself, I’ve been using computers for 30 years now, so what could Scott possibly mean now?
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The Customer is the Meme
The key to transforming an old-model organization is to flood it with the experience of the customer. The experience of the customer is the spear point of change. If anything is going to shift organiz
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Did Twitter Just Open Pandora's Box?
You're either kissing the ground or shaking your fist at the sky right about now. Twitter has dropped its 140 character limit on direct messages (DMs). “You can now chat on (and on) in a s
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