Articles
Tag: digital
-
Is There a Right Way to Do Performance Reviews?
The annual evaluation process is outdated, and companies like Google and Adobe are rethinking performance reviews to address the new ways employees work.
Continue reading...
-
5 Lessons Learned From 4 Years of GDPR
GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.
Continue reading...
-
Data Privacy’s Journey From Cost Center to Growth Driver
From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
Continue reading...
-
Digital Transformation Isn’t a Sprint, It’s a Marathon
We can learn lessons from marathon running that we can apply to digital transformation — from training and mindset to proper fueling.
Continue reading...
-
Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
Continue reading...
-
Should the CMO and CIO Be Best Friends?
Should the CMO and CIO be friends? No doubt, the answer is a resounding yes.
Continue reading...
-
Don't Let Middle Managers Block Agile Transformation
Pivoting middle managers so they help solve problems rather than creating more problems requires agile change programs to rethink incentives.
Continue reading...
-
6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
Continue reading...
-
5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
Continue reading...
-
Twitter's Frankenstein Moment
The company has finally proven its business relevance, but at the cost of frustrated employees, an executive exodus and an unstable share price.
Continue reading...
-
One Simple Practice Change Could Remove Hybrid Working Stress
Without the use of asynchronous channels of communications (other than email), technical exhaustion will escalate to impact an even larger proportion of staff.
Continue reading...
-
What's in Your Consumer Data Privacy Closet?
Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change.
Continue reading...
-
Microsoft Debuts Viva Goals, Google Revisits Classic Sites Shutdown Timeline, More News
Microsoft puts Ally.io buy to work in Viva, Google pushes back Classic Sites shutdown (again), Miro overhauls its developer platform and more news.
Continue reading...
-
Tableau Introduces Tableau Cloud, Oracle Updates Oracle Service, More CX News
Tableau unveils publicly shared dashboards, Quantum Metrics offers up more CX data, Pega partners with Celebrus for AI-backed CDP offerings and more news.
Continue reading...
