• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
News
RingCentral office building shot from the outside looking at the logo on the side of the building.
Spectrum & RingCentral Launch AI Contact Center Suite
Read now
Editorial
Judge striking a wooden gavel on a sound block in a courtroom, with the judge slightly out of focus in the background, symbolizing governance, authority, and oversight.
3 Steps to Bring Order to AI in Marketing Teams
Read now
News Analysis
Exterior of an Adobe office building with the red Adobe logo and company name mounted on the facade against a clear blue sky.
Adobe Q1 FY26: CEO Exit, DOJ Settlement and 13x Agentic Web Growth
Read now
Adobe CEO Shantanu Narayen
Adobe CEO Shantanu Narayen to Step Down After 18 Years
Beaver in shallow water chewing on a tree branch, using its teeth to strip bark as part of dam-building behavior.
Why Your CX Is Only as Good as the Systems Your Leaders Build
A two-lane asphalt highway stretches through a desert landscape, with bright yellow center lines leading toward a gentle curve in the road. Sparse desert vegetation and cacti line both sides of the road under a clear blue sky, with distant mountains visible on the horizon.
CX Governance Is a 2026 Business Priority. Here's Your Roadmap.
In an image generated by AI, a futuristic robot with a sleek metallic design carefully stacks realistic wooden blocks and glowing digital cubes into a pyramid, symbolizing the building of an AI technology stack, with server racks and a high-tech cityscape in the background.
Your AI Stack Is Only as Good as the Architecture Behind It
Two racehorses with jockeys in colorful silks sprint side by side on a racetrack, captured in motion with a blurred background emphasizing speed and competition.
In 2026, Speed Is the Strategy: Designing CX Systems for Impact Velocity
Sprinkr CEO Rory Read giving an address on stage with a Sprinklr logo behind him.
Sprinklr Reports 'Turning Point' Year as Customer Experience Reaches 'Inflection Point'
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Metrics And Analytics"(Page 8)

News
Article
Customer Experience
BlueOcean Announces New Sentiment Analytics API for Third-Party Access
Feature
Article
Digital Experience
7 Takeaways From CMSWire's DX Summit 2021 Spring Edition
News Analysis
Article
Digital Workplace
Contentsquare Valued at $2.8B After New Funding Round
News
Article
Marketing Automation
Invoca Announced Its Acquisition of DialogTech
Feature
Article
Customer Experience
4 Ways To Improve Your Customer Effort Score
Feature
Article
Information Management
What's Top of Mind for Chief Data Officers in 2021?
Feature
Article
Customer Experience
CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News
Feature
Article
Digital Marketing
Improve Conversion Rate Optimization With a CRO Checklist
Feature
Article
Digital Marketing
Preparing for Google's Page Experience Update via the Core Web Vitals Report
News
Article
Customer Experience
Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News
Feature
Article
Digital Marketing
Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management
Feature
Article
Customer Experience
Improve the Human Element of Your CX for More Emotional Connections
Feature
Article
Information Management
5 Best Practices for Ensuring Good Data Hygiene
Feature
Article
Information Management
Microsoft Dominates the Analytics, Business Intelligence Market but There Are Alternatives
  • 7
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 7
  • 4
  • 5
  • 6
  • 7
  • 8
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Medallia Report Finds the Customer Experience Gap Is Getting WorseFCC Offshore Call Center Proposal Puts Customer Experience Leaders on NoticeHow Ethical Are Your Digital Marketing Tactics?Net Promoter Score as a Smoke Alarm: Useful Signal or Misleading Metric?Salesforce Launches Agentforce Contact Center to Unify AI, Voice and CRMThe Top Challenges Facing CMOs in 2026
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising