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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Redefining Progress: What CX Leaders Can Learn From Analog Reinvention
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News
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Optimizely Enhances Opal With AI Agent Orchestration Tools
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CMSWire TV
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The UPS Store’s CX Secret: Serve Two Customers, Not One
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A vintage Ford Model T drives past a historic Ford Motor Company building with gray siding and large windows, evoking early 20th-century automobile history.
10 Game-Changing Innovations Outside of AI That Should Inspire CMOs
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Human-Guided AI Is the Future of Customer Experience
Conference banners for Genesys Xperience Nashville 2025 hanging inside the Gaylord Opryland Resort, promoting 'The Next Level of Experience' with colorful graphics.
Genesys Turns Up the Volume on Agentic AI in Music City
Customer handing over US dollar bills at a bank counter, illustrating financial transactions and customer experience in retail banking.
Mainframe Modernization Without the Mayhem: How One Global Bank Cut Costs by 90% with Ververica
A smartphone displays the RingCentral logo in front of a blurred computer screen showing RingCentral’s AI assistant webpage.
RingCentral Acquires CommunityWFM for AI Workforce Management
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What the ManningCast Teaches Us About Conversational CX
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Articles Tagged "Metrics And Analytics"(Page 8)

News
Article
Customer Experience
BlueOcean Announces New Sentiment Analytics API for Third-Party Access
Feature
Article
Digital Experience
7 Takeaways From CMSWire's DX Summit 2021 Spring Edition
News Analysis
Article
Digital Workplace
Contentsquare Valued at $2.8B After New Funding Round
News
Article
Marketing Automation
Invoca Announced Its Acquisition of DialogTech
Feature
Article
Customer Experience
4 Ways To Improve Your Customer Effort Score
Feature
Article
Information Management
What's Top of Mind for Chief Data Officers in 2021?
Feature
Article
Customer Experience
CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News
Feature
Article
Digital Marketing
Improve Conversion Rate Optimization With a CRO Checklist
Feature
Article
Digital Marketing
Preparing for Google's Page Experience Update via the Core Web Vitals Report
News
Article
Customer Experience
Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News
Feature
Article
Digital Marketing
Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management
Feature
Article
Customer Experience
Improve the Human Element of Your CX for More Emotional Connections
Feature
Article
Information Management
5 Best Practices for Ensuring Good Data Hygiene
Feature
Article
Information Management
Microsoft Dominates the Analytics, Business Intelligence Market but There Are Alternatives
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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