Articles
Tag: mobile customer 15
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Simple Ways to Convert Mobile Customers
Mobile makes accessing everything we want, whenever we want, exceptionally simple from a consumer standpoint. But even though endless pop-up ads make it seem otherwise, mobile can make marketers' jobs incredibly difficult. The solution is to sort out some solutions ahead of the holiday season.
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Discussion Point: More About Reaching Your Mobile Customers
More customers are using digital devices before and during their shopping journey, including smartphones but also tablets and laptop computers, and much more digital information is available to them. That was true when analysts at Deloitte Digital wrote those words late last year — and even more true today.
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Discussion Point: How To Reach Your Mobile Customers
All this month we've been sharing advice about jump starting your mobile strategy, especially in light of the upcoming holiday season. By any measure, mobile is booming. As Boston Retail Partners, a retail management consulting firm, notes in its 2015 POS/Customer Engagement Benchmarking Survey (registration required), "Consumers and
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Mobile is the Journey, Not the Destination
Why mobile needs to be perceived as just one element of the customer experience, rather than a conversion target Retailers have long been frustrated with the slow growth in mobile e-commerce conversions. As smartphones and tablets continue to generate higher usage than desktops, businesses are afraid of losing
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Tailored Content Wins the E-Commerce Game
E-commerce isn't the playground of big businesses any longer. Businesses of all sizes are turning to e-commerce to scale and sustain their companies and with this comes a growing awareness of customer experience's importance.
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Jump Start Your Mobile Strategy This Holiday Season
Mobile is on track to boom this year. Just look at its performance in 2014: According to IBM Digital Analytics Benchmark, 45 percent of all online traffic to retail websites and apps came from smartphones and tablets between Nov. 1 and Dec. 31.
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Website Obesity is Eating Your Business
We all know the obesity problem in America is an epidemic. And like many Americans, websites also have an obesity problem, growing 150 times in size over the past 20 years. In 1995 the average webpage was 14 KB, while today’s sites average 2,162 KB.
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Mobile Experience: If You're Not Testing, You're Not Trying
With seemingly ubiquitous mobile device use, more and more of your customers are experiencing your brand on mobile phones, tablets and other devices.
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