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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

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Editorial
College graduate in cap and gown standing on a city street holding a cardboard sign reading “NOW WHAT?” with a frustrated, uncertain expression.
AI Has a Public Relations Emergency — and It's Getting Worse
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News
Capacity logo as the company's X profile background.
Capacity Adds Natural-Language Analytics to CX Platform
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Editorial
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The Horseless Carriage Problem: Why Voice AI Needs Better Systems, Not Just Better Models
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Close-up of frayed seams on coarse beige linen texture.
Owning the Seams: Where CX Leadership Earns Its Seat
Small black-and-tan dog lies under a blanket during a veterinary exam while a clinician uses a stethoscope; the dog wears a blue recovery garment and has a pink cold pack resting on its head.
The Patient Journey Doesn't End at Discharge — But Most CX Maps Do
Small pug dog dressed in a striped shirt and white shorts sits on a sidewalk holding a ukulele with a donation box in front. The dog appears posed like a street musician, with its tongue out and a dark stone wall in the background.
Is CX Really the Revenue Driver We've Touted for a Decade?
Brad Birnbaum, CEO and co-founder of Kustomer, stands on stage delivering a presentation to an audience, with a large screen behind him displaying customer and conversation metrics during a business event or conference session.
Kustomer Architect Aims to Replace CX Deflection Metrics With Business Outcomes
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Empathy at Scale: How Human-Centered AI Turns CX Into a Growth Engine
Illustration of a pink piggy bank partially submerged in water, with only the upper portion visible above the surface. The piggy bank has a sad expression, visually suggesting financial stress, debt, sinking finances or economic pressure.
Why Your Go-Direct Commerce Strategy Has a CX Debt Problem
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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