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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
Two Kustomer team members collaborate at a laptop during an event, seated at a booth with a banner reading “Empower CX Teams. Wow Customers. Amplified by AI,” surrounded by branded materials and conference items.
Kustomer Adds Automation, Observability Assistants to CX Platform
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Editorial
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The VoC Confidence Gap Is Here — and Surveys Won’t Save You
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Editorial
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Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
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Why 2026 CX Will Look Nothing Like Today
A large, brightly lit red and green Gundam-style robot statue displayed inside a shopping mall or entertainment complex. The life-size mecha figure stands on a platform surrounded by railings, with shops and signage visible in the background.
Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
Two Gradial team members wearing branded baseball jerseys and caps stand at the company booth at Sitecore Symposium 2025 in Orlando, Florida. One smiles behind the counter while the other holds up a Gradial tote bag. The booth backdrop displays the Gradial logo and the tagline “Remove the friction, launch more campaigns.”
Gradial Raises $35M Series B to Scale Agentic Marketing Automation
A winding gravel path curves through a dense forest filled with bright autumn foliage in shades of orange, gold, and red. Fallen leaves blanket the ground as sunlight filters softly through the trees.
Which AI Path Will You Take as a Marketer?
CMSWireTV graphic titled “Biggest Moments of 2025,” featuring headshots of Season 2 guests: Sarah Kimmel of CMSWire, Daniel Thrall of Intuit, Jeff Harling of Zoom, and Uman Chan of The Vitamin Shoppe. Center panel displays “CMSWireTV: The Digital Experience — Season 2, Episode 11” with a play button.
The Digital Experience Show's Biggest Moments of 2025
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CX Has Entered the Age of Capital Discipline
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Articles Tagged "Pim"

Editorial
Article
Digital Asset Management
DAM Is Dead — Long Live Intelligent Content
Editorial
Article
Digital Asset Management
Why DAM-PIM Integration Is the Missing Link in Customer Journey Intelligence
Editorial
Article
Digital Asset Management
Why Digital Asset Management Is the Living Memory of Your Brand
Feature
Article
Digital Experience
Top 10 Product Information Management (PIM) Systems
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
How the Right Ecommerce Strategy Leads to a Successful Business
Feature
Article
Digital Experience
Beyond the Hype: Real-World Impact of Generative AI in Content Management
Feature
Article
Customer Experience
Combating 'Commerce Anarchy' With Better Data Management
Editorial
Article
Digital Marketing
Marketplace Mayhem: A New Challenge for Brand Identity Kits
Editorial
Article
Digital Experience
How Ecommerce Changed Marketing’s Drills vs. Hole Debate
Editorial
Article
Digital Experience
Product Information Management Is Painful Without a Single Source of Truth
Feature
Article
Digital Experience
The PIM Evolution and the Shift to PxM
Editorial
Article
Digital Experience
We Need to Get Our PIM Houses in Order
Editorial
Article
Digital Experience
Web CMS vs. PIM: Which to Use for Ecommerce Catalogs?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
Inside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise Readiness15 Marketing Certifications That Can Help You Earn a Better SalaryCX Has Entered the Age of Capital DisciplineThe Digital Experience Show's Biggest Moments of 2025The Psychological Shortcut That Makes Email Marketing Work BetterTypes of Social Media Influencers: Mega, Macro, Micro and Nano
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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