Articles
Tag: pini yakuel
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Choosing Martech Solutions by the Data Value They Provide
What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis.
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Universal Events: Taking Triggered Marketing From Good to Great
Customers prefer brands that help them through their personalization efforts, rather than just showing that they know them.
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Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
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7 Top CRM Trends for 2017: A Look Ahead
The cost of acquiring a new customer can be anywhere from five to 25 times more expensive that retaining an existing one. That's why in today’s competitive digital marketing landscape, smart businesses do everything they can to show their appreciation for existing customers. This reality is reflected in the
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Why You Can't Afford to Ignore Customer Marketing
Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape.
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Can Customer Surveys Advance What You Learn From Data?
Facebook recently announced a tweak to its News Feed. This is hardly something to get excited about: the social media giant alters its algorithms constantly, impacting everything from the content users ingest to the ubiquitousness of clickbait and the exposure of its Facebook Custom Audience ads.
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