Articles
CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels.
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The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.
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What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis.
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Customers prefer brands that help them through their personalization efforts, rather than just showing that they know them.
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Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
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Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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While CDPs may look the same, there are some basic differences in capabilities.
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The cost of acquiring a new customer can be anywhere from five to 25 times more expensive that retaining an existing one.
That's why in today’s competitive digital marketing landscape, smart businesses do everything they can to show their appreciation for existing customers.
This reality is reflected in the
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Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape.
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Facebook recently announced a tweak to its News Feed. This is hardly something to get excited about: the social media giant alters its algorithms constantly, impacting everything from the content users ingest to the ubiquitousness of clickbait and the exposure of its Facebook Custom Audience ads.
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