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Databricks' $140M Funding Will Drive AI, Engineering Investments
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Qualtrics Raises Its Experience Management Play with New IQ Engine
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Lattice Partners with Dun & Bradstreet to Improve Customer Insights
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Will the Rise of the Patient Follow the Rise of the Consumer?
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Marrying the Art and Science of Marketing: From Engagement to Bliss
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The Trouble With Clicks: How to Look Past Them to Find Real Buyers
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Why Marketers Should Embrace Predictive Analytics
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Why Magento Commerce Acquired RJMetrics
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How to Think Human in a Digital World
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Let Go Of Your Viral Marketing Dreams
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Internet of Things
Forget the Things, Focus on the IoT Experiences
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Bluecore Gives Marketers New Predictive Analytics Tool
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Split Testing at Scale: Avoiding the Phantom Lift
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Analytics
3 Guiding Principles for Predictive Analytics Success
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
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Leveraging the Power of Predictive Analytics to Control Churn
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Predictive Analytics Makes Marketing Dollars Work Harder
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Social Business
Where Does AI Surface in the Workplace? Everywhere
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Predictive Analytics: A Reality Check for B2B Marketers
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Discussion Point: What's the Promise of Predictive Analytics? #pawcon
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Customer Experience
Customer Service Becomes Predictive
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Big Data
IBM Gears Up to be a Big Data Hub
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Analytics
IBM Adds to its Predictive Might, Acquires IRIS Analytics
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Speed Read: Boost ROI With Predictive Marketing
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Digital Marketing
Remember Retailers, It's a Big World Out There