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Two comments come up repeatedly when I try to explain the complexity of the marketing technology landscape to prospective investors:
The first: “While I take your point that companies are using more tools than ever, once they have them in place isn’t it really just a maintenance issue? I’m not
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There are a lot of different software products out there. Software that will do anything your organization wants it to do. You can pay just about whatever you want for that software, too.
“Open Source ” software, if you will, is a big part of the market.
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