Articles
Tag: product selection
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Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone
Two comments come up repeatedly when I try to explain the complexity of the marketing technology landscape to prospective investors: The first: “While I take your point that companies are using more tools than ever, once they have them in place isn’t it really just a maintenance issue? I’m not
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Sensible IT: How to Find the Needle in a Haystack
There are a lot of different software products out there. Software that will do anything your organization wants it to do. You can pay just about whatever you want for that software, too. “Open Source ” software, if you will, is a big part of the market.
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