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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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The Overlooked Owned Channel Sitting in Every Inbox
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How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
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Some Consumers Find Zero Benefit With AI in Customer Service
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Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
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Your Boss Needs a New CX ROI Language: The Customer Asset Model
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Articles Tagged "Software Development"

Editorial
Article
Digital Experience
Shine Light on Product Calamities With Software Developer Visibility
Editorial
Article
Customer Experience
3 Myths Debunked: How to Mature Conversational Experience Development
Editorial
Article
Digital Experience
To Deploy or Not Deploy, That Is the Software Development Question
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Information Management
What Do Olympic Volleyball Teams and Agile Software Teams Have in Common?
Editorial
Article
Leadership
What Agile Software Development Can Teach Us About Diversity and Inclusion
Editorial
Article
Digital Experience
3 Steps to Delivering Great UX With an Agile Mindset
News Analysis
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Digital Experience
Inc.'s Top 10 Fastest-Growing American Software Companies
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Article
Digital Workplace
Don’t Go Chasing Waterfalls in Your Software Projects
Editorial
Article
Digital Experience
Agile, Kanban & Scrum, Oh My: Which Product Management Method Is Right For You?
Editorial
Article
Information Management
How Software Can Aid Testing in Agile Environments
Editorial
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Social Business
Software Developers Get Social
Feature
Article
Information Management
Forrester Study Finds Big Savings in Workflow Automation
Feature
Article
Information Management
Top Takeaways from DevOps Enterprise Summit #DOES14
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Article
Information Management
Originate Buys Applied Intelligence Group
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Article
Customer Experience
Celtra Offers Cross-Screen HTML5 Tech for Brand Advertising
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Article
Customer Experience
HTML5: Still Not Living Up to Expectations
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Customer Experience
Report: HTML5 is the Future for Enterprise Developers
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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