Articles
Tag: top tasks
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Visualizing the Digital Experience at Toyota With Simon
To get quality metrics, Toyota realized you had to focus more on outcomes, on the experience the customer is having.
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Top Tasks at Toyota, Part 2
Quality digital is more maintenance than creation. Yet digital has huge engines of creation and often nonexistent maintenance.
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Embracing Top Tasks at Toyota, Part 1
Just like a car needs to be able to accelerate and quickly reach a certain speed, so too a hallmark of a good web experience is a fast-downloading webpage.
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The Dangers of Exceptionalism
Why do so many organizations in 2020 create horrible navigation?
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Testing a COVID-19 Classification
Round 2 WHO COVID-19 Classification study is still open if you’d like to do it.
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The Patterns Evident in Top Tasks Research
In every environment of human endeavor we have surveyed, a small set of things really matter to people, and a large set of stuff doesn’t matter so much.
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The 3 Elements in Understanding Your Customers
It all begins with understanding the task, the reason the person is online, the purpose of their search.
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Top Tasks Shortlisting
Top tasks are what people want to achieve on your digital properties. Shortlisting — turning a broad list to a smaller one to vote on — is a big challenge.
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Perverse Incentives Create Perverse Behavior
When companies reward the wrong things, they divert attention from what really needs to be done.
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Top Tasks Are the Invisible Gorilla
Talented digital people are far too often blind to the customer experience.
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A Better Digital Experience for Irish Health
Have you ever heard of "orgitis"? It's a condition that leads orgs to believe the more websites, content or apps they publish, the more value they create.
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The Accidental Discovery of Top Tasks
Don’t let your expectations, attitudes and opinions get in the way of the evidence.
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Design Navigational Momentum and Unity
Build navigation to get customers to their destination as quickly as possible.
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Using the Core Model and Top Tasks to Design Better Web Navigation
The essence of the Core Model design process is that you focus primarily on the top tasks of your customers. You make sure they can solve their problem, complete their task. You design inside-out, from the task outwards. Traditionally, most web design focused strongly on the homepage.
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