The Wire (Page 212)

Talkdesk®, Inc., a global cloud contact center leader for enterprises of all sizes, today announced that Talkdesk CX Cloud™, its AI-powered cloud contact center platform, has achieved Federal Risk and Authorization Management Program (FedRAMP) In Process designation and is listed in the FedRAMP marketplace. FedRAMP® is a U.S. federal government-wide compliance program that promotes the adoption of secure cloud products and services across U.S. federal agencies by providing a standardized approach to security assessment and authorization.

My Code, the largest US diverse media company, has announced the hiring of Rebecca Kramer Rosengard as SVP of Marketing, where she will lead all aspects of brand and product marketing, thought leadership and PR. Through her role, she will bolster My Code's work that enables storytellers, publishers, brands and agencies to connect more authentically with diverse audiences and drive business success.

Extendly, a leading provider of white label support services for marketing agencies and SaaSpreneurs, is delighted to announce its acquisition of a stake in ChatHQ, a revolutionary sales and support software that boosts engagement, skyrockets conversions, and streamlines support on websites and sales funnels. The strategic acquisition unites two industry pioneers dedicated to delivering unparalleled support services for Marketing Agencies utilizing the HighLevel platform.

Freshworks Inc., (NASDAQ: FRSH) today announced the launch of its AI-powered Customer Service Suite which brings together self-service bots, agent-led conversational messaging, and automated ticketing management in an all-in-one solution. Uniting Freshchat ™, Freshdesk ™, and the company’s generative artificial intelligence technology, Freddy AI, the Freshworks Customer Service Suite enables a modern customer support experience accessible to any company, with pricing that scales from small business to global enterprise.

The AI for Digital Creators Conference is set to take place at the Hilton Orange County in Costa Mesa, California, from February 7-8, 2024. This cutting-edge conference provides a unique opportunity for professionals, enthusiasts, and researchers to delve into the world where artificial intelligence meets digital design.

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced new AI advancements to its mobile user acquisition (UA) platform, AppDiscovery. By leveraging more powerful models to enhance the AXON engine behind AppDiscovery, it is helping partners achieve their campaign goals with greater accuracy, improved performance and speed on a larger global scale. “We have been working to upgrade our advertising algorithm with the latest AI techniques and we are very excited about the early results,” explained Adam Foroughi, CEO and Co-founder, at AppLovin. “Our advertisers are benefiting from increased automation and seeing better return on ad spend (ROAS), at a much larger scale.

Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use “bring your own model” (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments. Einstein Studio makes it easy for data science and engineering teams to manage and deploy AI models more efficiently, and at lower cost.

Ascendion, a leading provider of software engineering services, announces today the acquisition of Nitor Infotech, a software product engineering company that leverages disruptive technologies like generative AI to build new products for clients. The acquisition is a step in Ascendion's growth strategy to enhance competencies, expand into new markets, and offer a broader range of services to clients.

In an industry-first, a new milestone has been reached in custom software development, setting new standards and breaking traditional boundaries. Today marks the launch of a groundbreaking software service offering tailored solutions to businesses, all with a one-year free bug-fixing guarantee and one-year free maintenance.

Much like Marty McFly in “Back to the Future,” we can’t always see the road ahead. But when it comes to technology and business software, we can certainly play a role in paving and shaping it.