The Wire (Page 218)

Expanding its focus on bringing AI-powered services to clients in every industry, Atlas Systems has named Dr. Manoj Duse as its first Head of AI Practice.

The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of "hashed" -- or encrypted -- phone numbers. In the past, the DAA's Token-ID-Based Tool was designed to utilize hashed email addresses to exercise those choices.

Salesforce today announced general availability of Slack Sales Elevate, deeply integrating Sales Cloud with Slack to create a personalized sales home that centralizes information, simplifies processes, and automates administrative tasks in the place sales teams already collaborate with peers, partners, and customers — Slack. Built on Slack’s platform and powered by their Salesforce data, Slack Sales Elevate will help companies boost productivity and transform the way sales teams work together and win.

Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data platform (CDP). “With our limited-time promotion, we are making Data Pipelines a no-brainer choice for companies seeking to harness the power of data to fuel their growth and deliver exceptional customer experiences.” Data Pipelines makes it easy for companies to collect and integrate data from various sources, including websites, servers, and ad platforms. This single centralized hub then routes real-time data to destinations like Mixpanel, Amplitude, Google Analytics, Salesforce, and TikTok. “By centralizing customer data, Data Pipelines enables marketers to gain a deeper understanding of their audience, make data-driven decisions, and deliver personalized experiences to their customers,” shares Founder and CEO Colin Nederkoorn. “This elevated level of personalization increases the ROI of marketing efforts by improving engagement and driving better results.” The CDP that adapts to existing infrastructures Each business has unique data sources and storage preferences.

Directable, the cloud-based digital signage solution, is thrilled to announce its strategic integration with Canva, offering a groundbreaking collaboration to transform digital signage experiences for businesses worldwide. Directable is a cutting-edge solution used by thousands of businesses to captivate and engage their audience like never before.

PartnerTap, Inc., the leading enterprise co-sell platform provider, today announced the release of their new Co-Sell Automation product, an automated workflow solution that orchestrates all the next steps to connect sales teams with partners so they can co-sell into mutual accounts and new opportunities. Co-selling has become a top strategic priority for enterprise companies with large partner ecosystems, as companies look for new ways to accelerate growth and gain market share.

The new generation of the Mext Metaverse platform offers advanced features for real-time creation of personalized Metaverse spaces. The use of artificial intelligence allows the platform to understand users' preferences and both navigational and preferential behaviors, facilitating matchmaking by connecting them with content, events, people, and communities that align with their interests.

VOKAL, the Chicago-based global digital marketing transformation consultancy, has expanded its reach with the launch of To Whom It May Concern (TWIMC), an award-winning creative and content agency. The expansion serves to extend VOKAL's capabilities and capacities for delivering comprehensive, 360-degree business strategies for leading B2B and B2C brands.

Originality.AI, the cutting-edge software tool that is shown to be the most accurate AI detection tool on the market, announces the release of Model 2.0 along with a massive Data Study - setting the bar for transparency and accountability within AI Detection tool accuracy reporting.

Pacvue, the industry's first commerce acceleration platform, today announced a new partnership with i2o Retail, a brand enforcement solutions provider that scales 3P listing removal across more than 200 eCommerce marketplaces. The partnership allows brands to incorporate brand protection, as well as additional supply chain insights into their Pacvue ecosystem to optimize growth and performance.