The Wire (Page 221)

Cyara, the leading AI-led Customer Experience (CX) Transformation Platform provider, today announced the appointment of Rishi Rana as President. Rana will lead Cyara’s go-to-market (GTM) and product strategies, further accelerating the company’s market position and driving long-term success.

This year has marked a momentous shift in traditional B2B sales tactics as the age of cold email confronts relentless challenges from multiple directions. Amidst this disruption, FlyTech, a growth marketing agency for B2B organizations, has seen a spike in interest in an often-neglected channel: Meta Ads.

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain's real-time commerce data.

PartnerTap, Inc, the leading enterprise co-sell platform provider, today announced the appointment of Emily Carrion as SVP Marketing. She joins PartnerTap at this fast growth stage with 15 years experience building B2B SaaS brands, scaling teams, and accelerating movements.

Vendavo, a global market leader in B2B pricing, selling, and rebate solutions and a member of Oracle PartnerNetwork (OPN), today announced a new collaboration with Oracle that empowers joint manufacturing and distribution customers to streamline the creation, administration, payments, and reporting on rebate and channel incentive programs. The new relationship brings the power of Vendavo Rebate & Channel Manager to Oracle CPQ and E-Business Suite applications and customers that leverage Oracle Integration Cloud (OIC). "This strategic collaboration will enable our joint customers to reap even more value from their Oracle Cloud and E-Business Suite applications in an area that, while often considered both time-consuming and complex, can also be a significant source of revenue," said Matthew Kenneally, Vice President of Global Alliances and Partnerships, Vendavo.

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now a global Brand Lift partner on META Platforms, Inc. (Nasdaq: META) which enables GfK to capture and report the lift from brand advertising on Facebook and Instagram. The new solution, Campaign Amplifier, allows marketers to measure how their campaigns on Meta platforms affect the attitudes and perceptions of their brands, and how these compare to TV and other digital channels.

The rapidly expanding cannabinoid market is set to welcome its latest and possibly most transformative entry to date. Coming this September 1, CBDshopdirect.com will be unveiled as the most extensive and meticulously curated direct-to-consumer website for CBD products, focusing on naturally produced non-psychoactive cannabinoids such as CBD, CBN, CBG, CBC, CBDA, THCA, and more.

ABBYY today announced the appointment of Chip VonBurg to Chief Customer Officer (CCO), reinforcing ABBYY’s commitment to helping its customers achieve their intelligent automation goals faster. VonBurg is a veteran leading impactful customer-success initiatives and, as a member of the executive management team, will focus on ensuring its customers worldwide leverage ABBYY intelligent document processing (IDP) and process intelligence solutions to put their information to work and transform their data into more intelligent actionable outcomes. “Customer excellence is at the heart of ABBYY’s ethos,” said Ulf Persson, CEO at ABBYY. “Everything we do is centered around our clients’ continued growth in their intelligent automation journeys.

Talkdesk®, Inc., a global cloud contact center leader for enterprises of all sizes, today announced that Talkdesk CX Cloud™, its AI-powered cloud contact center platform, has achieved Federal Risk and Authorization Management Program (FedRAMP) In Process designation and is listed in the FedRAMP marketplace. FedRAMP® is a U.S. federal government-wide compliance program that promotes the adoption of secure cloud products and services across U.S. federal agencies by providing a standardized approach to security assessment and authorization.

My Code, the largest US diverse media company, has announced the hiring of Rebecca Kramer Rosengard as SVP of Marketing, where she will lead all aspects of brand and product marketing, thought leadership and PR. Through her role, she will bolster My Code's work that enables storytellers, publishers, brands and agencies to connect more authentically with diverse audiences and drive business success.