The Wire (Page 252)

Sysdyne Technologies, the Leading Cloud-Native Software Platform for Ready-Mix Concrete Producers, has significantly eased the effort required to facilitate communications across software systems via its open, highly flexible, approach – including Application Programming Interfaces (APIs) and full-suite interoperability, amongst other methods. Unlike closed, rigid, and dated technology mixes pervasive in the industry, Sysdyne has been very intentional to create the first and only cloud-native end-to-end solution portfolio.

Contentful, a leading composable content platform for digital-first business, announced the launch of new product features, capabilities, and integrations aimed at empowering teams to more easily connect and collaborate to build digital experiences at scale. Today, many organizations struggle to meet customer expectations and seize market opportunity in the digital-first world because building and delivering digital experiences at scale requires expertise and alignment from multiple teams, including marketers, developers, content creators, editors, designers, and more.

Former Salesforce Financial Services Executive and Marketing Cloud Leader Michael Turcotte has been named Chief Revenue Officer of UpperRight – the customer experience and service optimization consultancy launched late last year by former Deloitte and Dentsu/Merkle executives. The announcement was made today at Salesforce's annual WorldTour NYC Spring confab.

A new era in product marketing is upon us with the introduction of the cutting-edge Hologram Concierge, seamlessly blending physical and digital realms to reshape brand-consumer relationships. Utilizing the latest advancements in artificial intelligence (AI), augmented reality (AR), e-commerce, and smartphone technology, this ground-breaking solution unlocks a novel communication channel directly through product packaging.

Strategic brand marketing agency Titan ONE has joined the global E3 Network to expand its service footprint for integrated strategy and GTM initiatives beyond the US and Canada. As the only Canadian agency in E3, Titan will also offer Canadian and U.S. market perspective and reach to global E3 member agencies. "As our business has grown and evolved, we've been working with an increasing number of global clients.

Today’s B2B buyers want more self-service e-commerce, and B2B companies are responding. Last year, the sales that occurred on B2B e-commerce sites and apps grew 19% to nearly $2 trillion.

6WIND, a leading green-tech networking software company specializing in high-performance virtualized and cloud-native network solutions, today announced their partnership with Bluefire to help expand their reach and help accelerate the virtualization journey of CSPs, MNOs and Enterprises in the APAC market. Bluefire is a global business advisory and interim management firm with offices in Singapore and London.

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The leading global all-in-one digital marketing platform for small to medium-sized businesses, formerly known as Sendinblue, announces its rebranding as Brevo to deliver on its mission to provide businesses of all sizes with a full customer relationship management (CRM) suite to power long-term, sustainable growth. This requires that businesses invest in technology to grow customer relationships at scale.

Today's connected customers expect a personalized experience when using a call center to resolve their contact reason on the first contact. Furthermore, SQM Group's research shows that "76% of customers expect their call center experiences to be personalized.