The Wire (Page 271)

Calabrio, the workforce performance company, today announced its new workforce management (WFM) integration with Zoom’s omnichannel contact center platform. The cloud-to-cloud integration gives Zoom Contact Center customers access to the only true-cloud, enterprise-grade WFM solution on the market.

WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide. The Media Freedom Cohort is led by Internews, the world’s largest media support non-profit, and the governments of Canada and the Netherlands.

Eddy Andrews Conceptual Copywriting Services is pleased to announce the release of a new research paper titled "The Psychology Behind Copywriting in Modern Day Marketing" by Edward Andrews. The paper explores the different psychological factors that influence copywriting and how they are used in modern-day marketing.

Making Science, a digital acceleration company specialising in e-commerce, cloud and digital transformation, has appointed Toby McAra as its Chief Revenue Officer. The appointment will bolster Making Science’s international team and UK presence, paving the way for further global growth and expansion.

Stylitics, the category leader in AI-powered digital merchandising and styling technology, today announced the release of its fourth-generation platform with first-of-its-kind automated styling technology to enable retailers to deliver a new class of inspirational e-commerce experiences for their shoppers. This upgrade utilizes vastly expanded training data sets developed in-house; introduces more than 20 new algorithms that increase AI-driven quality, variety, speed, and scale; and enables Stylitics’ capabilities for one-to-one personalization.

According to the latest research study, the demand of “ Cloud Services Market accounted for US$ 514.89 billion in 2022 and is estimated to be US$ 2596.9 billion by 2032 and is anticipated to register a CAGR of 16.5%” Cloud Services are platform or software that exist on Internet and are hosted by third party providers and allow customers to leverage powerful computing resources maintaining hardware and software. Microsoft Office, G Suite, Slack and Dropbox are some examples of Cloud Services which offers flexible resources, faster innovation and economies of scale.

Cerebrum Tech, a cutting-edge technology company in Turkey, has unveiled its latest innovation - the artificial intelligence application 'Cere'. Utilizing a deep learning-based language model, Cere allows mobile phone users to communicate through both text and voice.

Nexa Receptionists “Nexa” has partnered with Service Fusion to combine 24/7/365 call answering services with all-in-one field service management to streamline communication and digitize client experience. The partnership assists small to medium-sized businesses in the home services industry to turn leads into booked appointments and manage customers in one centralized system. “Integrating Nexa’s 24/7 appointment scheduling and call answering services with Service Fusion field management software provides our clients with a seamless managed service offering.

Leading influencer marketing platform, affable.ai, has released a report - Your Influencer Marketing Guide to a Successful Q2 - detailing the top 10 influencer marketing trends businesses have actively implemented in the first quarter of 2023. The report highlights big and small-scale businesses' latest strategies and tactics to achieve their marketing goals.

RedTrack.io brings Unlock solution to ecommerce businesses to help them see actual advertising results across Google, Facebook, and TikTok Ads. It improves conversion numbers and attributes 100% of the revenue to the relevant ads.