The Wire (Page 286)

Hippo Video, a leading interactive video platform to increase sales engagement, today announced an $8 million funding round led by Dallas Venture Capital (DVC) with participation from Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners to support the company’s rapid expansion across the U.S. Operating in a challenging macro-environment, sales leaders across all industries are under immense pressure to increase productivity and efficiency and achieve revenue targets – in many cases with fewer resources.

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today released its 2023 Customer Impact Report, an in-depth analysis of the boosted productivity and immediate value that ZoomInfo delivers for go-to-market teams. ZoomInfo surveyed more than 4,300 professionals across sales, marketing, operations, and talent roles to determine how the company’s data and tools are helping businesses and individuals unlock their growth potential.

California, LA: Growces, a well-known digital marketing agency based in Los Angeles, California, has recently expanded its team and will now offer digital marketing services to businesses worldwide. The proprietors of Growces have stated that because digital marketing projects can be completed from a remote location, the company has decided to increase the size of its team and accept international case studies.

Nova, the leader in social display and creative automation for digital advertising, today announces the appointment of Matt Crenshaw as Chief Executive Officer. Crenshaw, a digital media and advertising veteran, has served as the company’s President for the past year since joining in 2021.

oolo AI, the force behind push-button Business Observability offering, has announced the extension of their Deep Monitoring to A/B tests. The firm offers smart, AI-powered alerting and analytics designed specifically for digital publishers and advertisers.

Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees.

Sendoso, the leader in direct marketing automation, today announced the addition of a new Go-To-Market Leadership Team to continue the strong momentum the company achieved in 2022. The additions come on the heels of Sendoso’s Elevate Conference, an exclusive customer event where more than 200 brands and marketers across the industry converged to share marketing strategies to help drive growth and enhance customer satisfaction in 2023.

Digital experience company Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the needs of organizations of all sizes. The most demanding retailers and consumer brands in the world have long chosen Acquia CDP to manage data required to power personalized customer experiences.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the global launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad ™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech. The Company leverages its PersonaAI signals and insights to power automated ChatGPT, enabling the PersonaAI to become more informative and more targeted.