The Wire (Page 289)

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, today announced the official opening of its New York sales and support office, at 315 Madison Ave, Suite 3012, New York, NY 10017. TapClicks and its clients have for some time been making a big impact in New York.

Ushur continues its growth as enterprises embrace AI and automation for CX applications Ushur, the leader in AI-powered Customer Experience Automation ™ (CXA), has raised a $50M Series C funding round led by Third Point Ventures with participation from existing investors Iron Pillar, 8VC, Aflac Ventures and Pentland Ventures. Funds from this round will go toward expanding Ushur’s experience automation portfolio, developing new innovations in AI and moving into new regions and industry verticals.

Speridian Technologies, a global business and technology solutions company headquartered in Albuquerque, today announced the opening of its new office in Saudi Arabia. They had already been doing business in the Saudi Arabia market for close to two decades from the Dubai office and saw its tremendous potential, which led to them establishing a physical presence.

Perfect Digitals, the leading digital marketing company based in Ireland, has announced the launch of its new multilingual SEO services, expanding its comprehensive range to businesses worldwide. The company, known for its innovative solutions, now offers website design, search engine optimization, and social media marketing, in multiple languages, covering regions across Europe, Asia, and the Americas. "The world has become more connected than ever before, and businesses are no longer limited by geographical borders," said Dhruv Mathur, Founder and CEO of Perfect Digitals. "With our new multilingual SEO services, we are helping companies of all sizes reach new audiences and succeed in today's competitive online market." The new multilingual SEO service from Perfect Digitals optimizes websites for search engines in multiple languages, giving businesses a competitive edge in reaching new audiences.

Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, announces Jason Lyman as its new CMO. As CMO, Jason will establish a world-class marketing function for Customer.io where he will have direct responsibility for its global marketing strategy and execution.

Infillion has acquired Phonic, a global market research platform designed to build voice and video surveys, analyze insights, and create media-enabled research for its partners. Phonic uses AI to accelerate analysis of the data it collects and works with an impressive list of enterprise and academic clients. "Phonic is thrilled to join Infillion and its impressive team," said David Ferris, Co-Founder and CEO of Phonic. "Being part of a premier, customer-focused tech company allows us to leverage Infillion's industry expertise, existing relationships, and resources to accelerate product development and expand our footprint." Phonic, founded in 2020 by Ferris and Mitchell Catoen, Silicon Valley engineers, is focused on using artificial intelligence to blend quantitative and qualitative research to deliver better consumer insights.

reCommerce, a Topspin Consumer Partners portfolio company and global strategic partner to consumer brands selling through Amazon, has acquired Firefly Buys, a high-growth, full-service e-commerce accelerator and one of the largest North American Amazon sellers. Established in 2006 by Ryan Flanegan, Ryan Kuelpman, and Jonathan Katz, Firefly Buys is a full–service e-commerce accelerator.

QuestionPro, a global leader in online survey and research services, has acquired the assets of doopoll, the multilingual, realtime engagement platform. QuestionPro will integrate doopoll’s features and its customers will be integrated into its comprehensive research and experience management platform while also boosting its physical presence in the United Kingdom.

Hudson MX, provider of the first and only fully cloud-based platform for end-to-end media buying, billing and paying, today announced a deal that provides substantial new funding to enable its expansion to meet growing market demand. The round is being led by a new investor, with Ascential plc increasing its minority stake and gaining a route to majority ownership as early as April 2024.

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero, the cross-industry coalition driving change and action around sustainability in the advertising industry, as a founding member. “Viant’s shared sustainability vision and history in creating innovative solutions, makes them an ideal partner in our journey toward sustainability in advertising,” said John Osborn, USA Director, Ad Net Zero. Additionally, Viant launched Adtricity®, a carbon impact reduction program aimed to assist clients in meeting their sustainability goals.