Global Affiliate Marketing Leader Streamlines Operations with Innovative Features for Advertisers and Publishers
BALTIMORE, August 6, 2024—Awin, the fastest-growing affiliate marketing platform, today announced nine new innovative feature updates that give advertisers and publishers advanced technology, improved flexibility, and customized partner matching. These updates enhance customer engagement and optimize campaign effectiveness on the Awin platform.
Adam Weiss, Awin president, North America, said, “Our newest updates directly respond to the needs of our customers as well as the needs of an evolving affiliate ecosystem. By constantly listening to feedback and analyzing usage data, we worked to ensure our platform exceeds expectations. These new features will help our customers streamline operations and drive growth by automating manual tasks, gaining real-time technical insights, and creating seamless connections within the affiliate marketing ecosystem.”
Highlighted features on the Awin platform include:
● The Developer Center: This is a comprehensive resource for advertisers and tech-savvy publishers that centralizes technical information and provides an interactive widget for real-time API response testing. This tool allows advertisers to easily find relevant API documentation and learn how to smoothly integrate it.
● Awin for Publishers app: The app further enhances mobility and immediacy in affiliate marketing, letting publishers and influencers generate tracking links with just a few taps on their mobile devices. This app facilitates the promotion of brands on-the-go and provides immediate access to new offers from brand partners they are already connected with.
● Awin's Exposure Planner: The planner now includes an installment payment option to provide flexible payment solutions. This feature lets smaller advertisers manage cash flow more effectively by spreading payments over time while also increasing transparency for publishers regarding payment schedules and amounts.
These updates underscore Awin's dedication to leveraging customer feedback and data analytics to continuously refine the user experience. The Awin platform sets a new standard for simplicity, efficiency, and customization in affiliate marketing. Both new and existing customers stand to gain from Awin's commitment to technological advancement and customer satisfaction.
For a deeper look at Awin’s platform summer release news, please visit: https://www.awin.com/product-releases/?utm_source=awin.com&utm_medium=product-releases&utm_campaign=summer_release_2024
About Awin
Two-thirds of digital ad spend currently flow to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's affiliate marketing technology platform, brands can unlock unlimited opportunities that reach consumers everywhere to grow their own way. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. Customize affiliate marketing programs using Awin's tech to mirror unique goals, whatever they may be.
For more information, please visit https://awin.link/us