At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the functionality of the Company Engagement Report and introduce Companies Hub in Campaign Manager to help B2B marketers learn more about how companies are engaging with their brand on LinkedIn.

Why It Matters: An engaged audience is more likely to take action, generate leads and drive higher return on ad spend. Companies Hub features insights that B2B marketers can use to target buyers with the right message at the right time.

Companies Hub enables B2B marketers to:

  • Plan: Build an audience based on engagement before launching a campaign.
  • Activate: Target buyers based on their engagement level.
  • Measure: Measure the impact of advertising campaigns and monitor engagement post-launch.

How It Works: With Companies Hub, B2B marketers can review, sort, and filter their metrics by engagement level, organic interactions, paid interactions, company information, date of activity, company lists and campaign.

linkedin Companies Hub workflow

Availability: Companies Hub is available globally to all customers in Campaign Manager.

Learn More: Check out this Help Center article for more information on Companies Hub.