We are excited to announce that Umbraco has acquired uMarketingSuite. The popular add-on is well-known for adding advanced marketing analytics, customer insights, A/B testing, and personalization, to Umbraco, and is a great fit as a 1st party offering.

Denmark -- August 2024 -- uMarketingSuite is a comprehensive marketing toolkit designed for Umbraco, offering features such as server-side analytics, A/B testing, personalization, and 360° profiling. It integrates seamlessly with Umbraco, providing digital marketers with tools to optimize content, target visitors, and manage campaigns effectively. The suite aims to enhance user experience with intuitive design and complete data ownership. It is available for a variety of Umbraco versions and includes trial/dev as well as paid tiers.

The Umbraco Perspective: Adding Value

With this acquisition, Umbraco will be able to offer customers a 1st party alternative to web analytics and profiling, content A/B testing, and personalization. All with the benefit of being purpose-built to be managed from the backoffice, allowing agencies and end-clients to benefit from a seamless integration with Umbraco’s user interface. On top of that, uMarketingSuite offers a relevant improvement and transparency of 1st party data collection and data ownership compared to many 3rd-party offerings. 

“This acquisition aligns perfectly with our mission to simplify building digital experiences. uMarketingSuite's advanced marketing features, help make Umbraco an even more compelling choice for end-clients, empowering them with powerful personalization and analytics tools.”

-- Kim Sneum Madsen - CEO at Umbraco

Making Umbraco a better proposition benefits our partners globally. Partners can offer key functionality to end clients, enhancing their ability to execute digital marketing strategies and improve user engagement. By leveraging the partner program, our partners can deliver greater value, gain a competitive advantage, and drive growth for end clients. 

Welcoming the uMarketingSuite Team

We’re also thrilled to welcome uMarketingSuite’s extensive knowledge and experience into the Umbraco organization, and we can’t wait to fuel a great collaboration and take this area to new heights. The uMarketingSuite team will continue working on uMarketingSuite from the Commercial Packages/DXP team. 

“Joining Umbraco is an exciting opportunity for us. We get to continue working on a product we poured everything into the last few years. We believe that together, we can make uMarketingSuite, the current DXP offering, and Umbraco shine and deliver even greater value to Umbraco users.”

-- Leon de Wildt, CEO of uMarketingSuite

Their expertise and passion have been key to developing the add-on that many rely on daily, and for executing long-term marketing strategies. Together, we will continue to innovate and enhance the CMS experience and help Umbraco users be successful.

What’s next for uMarketingSuite? 

Many of you are eager to know what this acquisition means for the future of the product. While we are excited about the possibilities, we will reveal how the add-on fits into our product roadmap later this year. 

“Personalization is a key area in Umbraco’s long-term product strategy. With this acquisition, we’re integrating key product innovation into the Umbraco product offering. uMarketingSuite can easily be added to existing projects which makes it such a great fit, not only for future projects but all our partners and customers.”

-- Filip Bech-Larsen, Umbraco CTO

For now, it's business as usual – uMarketingSuite will continue to be available through the usual channels. Our teams are working closely to ensure a smooth transition and to integrate development, support, and sales processes seamlessly.

About Umbraco

The Umbraco CMS

Umbraco is a beautiful combination of the commercial entity behind the project, the Umbraco HQ, and the fantastic, friendly and dedicated community. This combination creates a diverse and innovative environment that ensures Umbraco stays cutting edge and at the same time, stays professional, secure and relevant. It's this balance that makes Umbraco one of the fastest growing platforms for building websites, whether it's the official web presence of a Fortune 500 company or your uncle's website on model trains.

But there’s more to Umbraco

To ensure a more delightful experience with the Umbraco CMS we offer our cloud solution, Umbraco Cloud. With Umbraco Cloud we give you all-in-one Microsoft Azure hosting. Hosting that gives you access to clever and simpler workflows, frees you from time consuming manual upgrading, and makes painful deployment a thing of the past. Basically, Umbraco Cloud makes working with Umbraco more smooth and satisfying. We think it’s a match made in heaven.

Our guiding stars

Our mission, vision, and values are our guiding stars in everything we do. It’s the foundation of our products, services, communication and development. We're proud of them and like to show them off - so feel free to have a look and see what we're all about.

The Umbraco HQ is privately owned and has been profitable since 2008.