Editorial
Customer Experience
We're Getting CX All Wrong. Even the Name Doesn't Fit.
Aarron Spinley is a Fellow at the Field Bell Institute. A champion of accessible higher education in marketing and customer management, he teaches the accredited ‘Mini MBA in Customering’ to students around the world. Aarron is also the author of the program’s celebrated core text, The Customering Method (Taylor & Francis, New York and London, 2024).