Ashley has spent more than fifteen years in the B2B marketing space designing and implementing world-class demand creation and lead management strategies. She’s held client-side and analyst roles in marketing systems and marketing operations, and consulting roles that feature her unique expertise in content and messaging as it relates to lead management and account-based marketing. Most recently, Ashley has assumed the role of VP of Marketing for Inverta, a B2B marketing consulting firm that bridges the gap between marketing strategy and activation with the latest martech, data and tools.