Brian Demitros

Brian Demitros
CONTRIBUTING AUTHOR

Milwaukee, Wis.

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Digital Experience, Analytics

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Brian Demitros is vice president, marketing measurement and optimization practice, Merkle Analytics at Merkle. He has 11 years of experience in marketing analytics and econometric modeling, primarily focused on leading the design and implementation of attribution and media mix projects for Fortune 500 companies including Walt Disney, GEICO, Wal-Mart, AT&T, Walgreens, Chrysler, ConAgra, Avon and Visa. Before joining Merkle, Brian worked for the SymphonyIRI Group performing pricing modeling and Media Mix analysis and Accenture Interactive performing Media Mix modeling. He has a bachelor's degree from the University of Wisconsin-Whitewater and a Master's in applied economics from Marquette University.

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