Chris Bucholtz

CONTRIBUTING AUTHOR

San Francisco

COVERS

Customer Experience, CRM, Content Marketing

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Chris Bucholtz is content marketing manager at CallidusCloud (www.calliduscloud.com), the session chairman of C3 2015 (http://calliduscloudconnections.com/) and the past editor in chief of the CRM Outsiders, Forecasting Clouds and InsideCRM. A journalist based in the San Francisco Bay Area, he's been covering technology and customers for over 19 years.

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Chris's Recent Articles

• Sales Ops Transforms to a Driver of Strategic Business Decisions Jun 13, 2017
• Save Your Sales Job From Extinction with These Skills Mar 15, 2017
• Cautionary Data Analytics Lessons from the Battle of Britain Dec 7, 2016
• Assistive Technology Will Enhance Salespeople, Not Replace Them Oct 31, 2016
• Marketers: Are You Leaving Your Sales Teams in the Dark? Oct 10, 2016
• Identifying the Weak Link in Your CRM Evolution Jun 3, 2016
• Expectations Outpace Innovation with Sales and Marketing Tools Feb 29, 2016
• How the IoT Will Shake Up Sales and Marketing Feb 3, 2016
• Brace Yourself: Generation Customer is Already Here Nov 30, 2015
• 10 Sales Metrics that Provide Actionable Insight Nov 5, 2015
• Perspectives on the IoT and Customer-Centric Selling Sep 24, 2015
• Poor Sales Enablement Will Get Your Content Manager Fired Aug 27, 2015
• Don't Let Manual Processes Hold Back Your Business Jul 28, 2015
• Stop Flailing About with Content Marketing Jun 24, 2015
• The Most Useful Path to Personalization that Marketers Ignore May 26, 2015
• Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era Apr 29, 2015
• Secrets to Success in the Attention Economy Mar 2, 2015
• Turn Sales into Customer Ambassadors: Reward Renewals Jan 13, 2015
• The High Cost of Sales-Marketing Misalignment Dec 1, 2014
• The Danger of Believing in a 360-Degree Customer View Nov 5, 2014
• B2B Buyers Need Great Content, Not Fireworks Sep 24, 2014
• 6 Ways to Derail Your Content Marketing Program Jul 30, 2014
• Gamification or Greenbacks: Motivating Channel Partners Jul 3, 2014
• How Social Media Cuts through the Noise May 29, 2014
• Banish Boring: 3 Steps to High-Performing Partner Portals Apr 23, 2014
• Learning from Loss: Forensic Files for Lost Sales Mar 27, 2014
• Content Marketing and CRM: How Shared Content Can Shape Customer Relationships Jan 28, 2014
• The Internet of Things: Do Customers Have a Say in Who Owns Their Data? Jan 6, 2014
• Managing Indirect Sales Channel Relationships: CRM Falls Short Dec 2, 2013
• Listening to Customer Feedback is Great; Acting on it is Better Jul 25, 2013