Editorial
Customer Experience
Companies Are Misusing Net Promoter Scores: Here’s How to Fix That
Chris Kuenne, founder of Rosetta and Rosemark, is a highly successful entrepreneur, business builder, best-selling author and member of Princeton University’s faculty. For more than 35 years he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth.
He is now focused with his colleagues at Rosemark on applying these growth techniques to build a family of interdependent companies in customer marketing, focused on enhancing consumer lifetime value through next gen personalization. He published a Wall Street Journal best-selling book entitled, Built For Growth, with his Princeton colleague, John Danner, on how the Personality of the Founder defines and shapes how new ventures grow and scale.
Chris received his MBA with Honors from Harvard Business School, and his BA from Princeton. He and his late wife, Leslie, raised three sons, Peter, William and Matthew. He lives in Princeton, NJ and Shelburne, VT.