Craig McQueen

Craig McQueen



Customer Experience


As the Vice President, Innovation, Craig provides strategic direction and leadership in driving the creation of highly differentiated, customer-centric service capabilities and offerings for Softchoice. Craig and his team bring to life Softchoice strategy by painting a vision for technologies we take to customers, lead the development of the services required to help our customers adopt the most secure Hybrid IT and End User Productivity solutions. Craig joined Softchoice in 2013 prior to which he spent two years as a sales coach and consultant helping large technology companies adopt the “Helping Clients Succeed” sales methodology. He worked with sales leaders, sales specialists and engineers in Canada, US, Denmark and UK resulting in larger deal sizes, shorter sales cycles and higher customer satisfaction. Craig also co-founded a successful managed and professional services firm which was eventually acquired by Bell Canada. He was the co-leader managing the integration of the Services into Bell. He started his career as a software developer working on some of the first 3-D modelling and Internet applications. He still occasionally misses coding.

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