David Crane
CONTRIBUTING AUTHOR
San Diego
COVERS
Digital Marketing, Digital Experience, Customer Experience
CONNECT
David Crane is VP of Marketing at Intentsify, a leading provider of intent data solutions. With a decade of tech-industry B2B marketing experience, David leads Intentsify’s go-to-market and messaging strategy. He also writes extensively on the topics of data, technology, and disciplines of B2B marketing and sales.
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Tweets by @davidfcraneDavid's Recent Articles
- Intent Data Explained: Types, Sources, Tracking and Scoring Jan 18, 2022
- Marketing's Growing Gap Between Strategy and Execution Sep 16, 2021
- Intent Data and the Gap Between Sales and Marketing Jun 10, 2021
- Your Most Common Intent Data Questions Answered Mar 10, 2021
- How to Troubleshoot Your Third-Party Demand Gen Program Jan 20, 2021
- 7 Costly Misconceptions About B2B Content Marketing Jan 4, 2021
- Account-Based Strategies Go Nowhere Without Cross-Functional Collaboration Nov 18, 2020
- 4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact Sep 17, 2020
- Content Syndication Is Making a Comeback: Here's How to Make it Work for You Aug 18, 2020
- B2B Marketing Capabilities Evolve to Meet 2020's Demands Jul 21, 2020
- How to Use Intent Data for Content Marketing Jun 17, 2020
- What Separates Intent Data Success From Underwhelming Results? Actionability May 20, 2020
- Are Working From Home Policies Affecting Intent Data? Apr 23, 2020
- 17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know Mar 17, 2020
- Getting Started with Data Orchestration for B2B Marketing and Sales Feb 10, 2020
- A Data Framework Emerges for B2B Marketing Orchestration Nov 25, 2019
- The Key Elements of a Successful Intent Data Strategy Sep 30, 2019
- Think Intent Data Is Just for Enterprise Businesses? Think Again Aug 26, 2019
- 5 Lesser-Known Ways to Use Intent Data for ABM Jul 18, 2019
- Data-Privacy Regulations: Marketing Symptom, Setback and Solution Dec 6, 2018
- Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next Sep 10, 2018
- Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue Jun 12, 2018
- How Will the GDPR Impact Third-Party Lead Generation? Mar 5, 2018
- 5 Basic B2B Marketing Tactics That Deliver Big Results Dec 14, 2017
- Why B2B Marketers Neglect Important Data Quality Issues Sep 11, 2017
- Agile Marketers Step Outside Their Bubbles to Find Inspiration Jun 12, 2017
- Marketing Automation Missed Its Mark - And That's a Good Thing Apr 26, 2016