David Crane is VP of Marketing at Intentsify, a leading provider of intent data solutions. With a decade of tech-industry B2B marketing experience, David leads Intentsify’s go-to-market and messaging strategy. He also writes extensively on the topics of data, technology, and disciplines of B2B marketing and sales.
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Digital Marketing
The Evolution (or Misuse) of Intent Data and What It Means to B2B Organizations
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Digital Marketing
Intent Data Explained: Types, Sources, Tracking and Scoring
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Digital Marketing
Marketing's Growing Gap Between Strategy and Execution
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Digital Marketing
Intent Data and the Gap Between Sales and Marketing
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Digital Marketing
Your Most Common Intent Data Questions Answered
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Digital Marketing
How to Troubleshoot Your Third-Party Demand Gen Program