Irina Guseva is a seasoned enterprise content technologist with 15+ years of experience, with roots in various types of media including print, radio, TV and digital media. She specializes in web content management, digital asset management, enterprise content management, digital marketing and customer experience management. Guseva is certified by AIIM as an ECM Practitioner and holds a Peabody Award. Currently, she heads up product marketing for Adobe Experience Manager Sites at Adobe. Prior, she held positions as an analyst, WCM practitioner, and consultant. She can be reached via Twitter @irina_guseva or www.