Jarrod Gingras - Profile

Jarrod Gingras is the managing director of Real Story Group and an analyst covering omnichannel technology including Digital Asset Management (DAM) and Web Content Management. He is the co-author of the book The Right Way to Select Technology.

Jarrod is an over 20 year veteran of the content technology industry, starting his career as a web developer and information architect. Prior to joining Real Story Group in 2007, Jarrod worked as an information architect and user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in the financial services, retail, healthcare, insurance, and manufacturing industries.

Since joining The Real Story Group, Jarrod has contributed to research across the enterprise information landscape, with a special focus on the end-user experience for the technologies we evaluate. He has also advised clients such as the Children's Hospital of Philadelphia, Nokia, and MIT-Sloan Business School on their enterprise information challenges.