Jeb Dasteel

Contributing Author
Jeb Dasteel avatar
Reporting from
Redwood City, Calif.
Customer Experience, Digital Experience
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Jeb operates Dasteel Consulting and the Customer Strategy Alliance, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy. He previously served as the global Chief Customer Officer for Oracle from early 2008 to September 2019.

Jeb is a seasoned executive with extensive experience in marketing, sales, communications, business transformation, and cloud computing. Prior to Oracle, Jeb was a Principal Consultant with Gemini Consulting. In that role, he advised Fortune 500 organizations on defining and implementing business and IT strategies, working with firms including Advanced Micro Devices, Bridgestone Firestone, Canadian Pacific Railway, and Caterpillar. Before Gemini, Jeb worked in materials management, supply chain management, and international subcontracts for Loral Corporation and General Dynamics.

Jeb published the book, “Competing for Customers — Why Delivering Business Outcomes is Critical in the Customer First Revolution” in 2016. He has also written numerous articles and blog posts on Customer Success and Customer Centricity.

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