John Horodyski
CONTRIBUTING AUTHOR
New York City
COVERS
Digital Asset Management, Digital Experience
John Horodyski is an Executive with Optimity Advisors with executive management strategy experience in Information Management including Digital Asset Management (DAM), Content Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management, and is a monthly DAM contributor to CMSWire. John recently published in May 2016 his book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth."
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Tweets by @jhorodyskiJohn's Recent Articles
- 'Something Else' and Why Metadata Matters Dec 1, 2020
- What it Takes to Deliver Data-Driven Customer Service Oct 28, 2020
- Welcome to the Data-Driven Business Oct 2, 2020
- The Power of DAM Positive Change at a Time of Disruption Aug 26, 2020
- How to Succeed in Creative Operations Jun 24, 2020
- The Blind Spot of DAM Vendor Selection Jun 2, 2020
- Power Your Content Marketing With Archives and DAM Apr 30, 2020
- Work at Home, Learn at Home: Designing an Online Curriculum Apr 1, 2020
- Who Can You Trust in This Age of Misinformation? Feb 27, 2020
- What’s Your Digital IQ? Jan 28, 2020
- Governance Is Your Safeguard During Times of Change Dec 3, 2019
- Your DAM Prep List Oct 30, 2019
- Make Sure to Feed the Robots Plenty of Metadata Oct 4, 2019
- What Does DAM Do? Sep 11, 2019
- The Uncomfortable Truth About DAM Jul 29, 2019
- DAM – and Metadata – Are Your First Defense Against Lost Opportunities May 31, 2019
- The Newfound Power of DAM Apr 24, 2019
- Metadata Makes the DAM Apr 3, 2019
- What’s Your DAM Relationship Status? Feb 27, 2019
- Digital Asset Management Sparks Joy Jan 30, 2019
- A DAM Holiday Wish Dec 12, 2018
- How Do You Manage Your DAM? Nov 6, 2018
- Trust in Digital Asset Management Sep 28, 2018
- A DAM Glossary of Common Terms: Part Two Sep 12, 2018
- A DAM Glossary of Common Terms Aug 2, 2018
- DAM Plays for Keeps Jun 27, 2018
- Why DAM Is the Heart of Your MarTech Stack May 29, 2018
- DAM, We Really Need You May 1, 2018
- Data Is a Big Deal, So Treat It That Way Mar 28, 2018
- Data, Search and the Foundation of Machine Learning Mar 1, 2018