John Horodyski is a Managing Director with Salt Flats for the Insights & Analytics practice with executive management strategy experience in Digital Asset Management (DAM), Metadata and Taxonomy design, Data strategy, Analytics, Governance, MarTech, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training & public speaking on digital media, MarTech, and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John’s new book, “Metadata Matters” will be published in September 2021 by Taylor & Francis.
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Digital Asset Management
Data at Work: Metadata Matters
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Digital Experience
NFTs and the Metaverse Are So Meta
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Digital Asset Management
Why Metadata Matters for Kyiv
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Digital Marketing
Build Your Martech Stack on a DAM Foundation
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Digital Experience
What Does Your Data Do For You?
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Digital Asset Management
Search Makes the DAM and Metadata Oils the Search