John Horodyski
CONTRIBUTING AUTHOR
New York City
COVERS
Digital Asset Management, Digital Experience
John Horodyski is an Executive with Optimity Advisors with executive management strategy experience in Information Management including Digital Asset Management (DAM), Content Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management, and is a monthly DAM contributor to CMSWire. John recently published in May 2016 his book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth."
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John's Recent Articles
- A DAM Glossary of Common Terms Aug 2, 2018
- DAM Plays for Keeps Jun 27, 2018
- Why DAM Is the Heart of Your MarTech Stack May 29, 2018
- DAM, We Really Need You May 1, 2018
- Data Is a Big Deal, So Treat It That Way Mar 28, 2018
- Data, Search and the Foundation of Machine Learning Mar 1, 2018
- Governance Is No Longer Optional Jan 26, 2018
- DAM: The Future of Content Dec 19, 2017
- DAM's Next Wave Anticipates Our Connected Future Jun 29, 2016
- Actions, Not Intentions, Drive Your Strategy Mar 3, 2016
- I'm Dreaming of DAM Customer Service Dec 23, 2015
- DAM Diatribe on Data Anxiety Nov 4, 2015
- Manage Your Global Content with DAM Jul 9, 2015
- Connecting the Dots Between Customer Engagement and DAM Jun 4, 2015
- Making a DAM Decision May 1, 2015
- Metadata Maturity Helps You Maintain Business Relevance Apr 1, 2015
- When You Think DAM, Think Integration Mar 4, 2015
- Managing Content? Start with Metadata Jan 30, 2015
- The Problem with Personalization and Customer Experience Dec 22, 2014
- Breaking Down Big Data: The Value in Metadata Oct 29, 2014
- DAM Experience Starts With User's Expectations Sep 25, 2014
- How to Succeed with DAM Aug 26, 2014
- Digital Asset Innovation Jul 29, 2014
- The Greatness of Information Governance Jun 30, 2014
- Change Management for DAM May 27, 2014
- Make DAM Your Single Source of Truth Apr 21, 2014
- Digital Asset Management - We Need it More Than Ever Oct 7, 2013
- Make the Most of Metadata: Take Control of Access to Your Assets Jan 15, 2013
- The Twelve Days of a DAM/MAM Christmas Dec 19, 2012
- The Road to Digital Asset Management Apr 24, 2012