John Kottcamp
CONTRIBUTING AUTHOR
Seattle
COVERS
Digital Marketing, Customer Experience
I’m a serial left-brained CMO who values the combination of big data, marketing technology and dynamic brand marketing. I’ve helped grow companies, B2B and B2C, ranging from technology startups and digital agencies to providing leadership both as an executive and consultant to world-leading brands in the software, financial services, consumer electronics, telecommunications and aviation industries.
I am customer obsessed and share my passion with colleagues, clients, and peers alike. While it’s become popular to talk about customer experience lately, I’ve been an advocate, practitioner of the art and science of customer experience management since the beginning of digital marketing, delivering measurable results back to the business in terms of leads, conversions, loyalty and advocacy.
I’ve taken everything I’ve learned about brands, content, context, social, and mobile, combined it with equal doses of analytics, automation, CRM and BI, then applied it to traditional media, digital experiences, product marketing and social engagement. The outcome is an integrated, omni-channel, data-driven approach to acquiring and retaining customers, building brand equity and contributing to the bottom line.
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John's Recent Tweets
Tweets by @jkottcampJohn's Recent Articles
- Digital Experience Stacks Evolve Once Again Oct 1, 2018
- Old MacDonald Met a Data Silo, E-I-E-I-O Jan 4, 2018
- Buying DX Technology Is Easy. Finding a Solution Is Hard Sep 11, 2017
- DAM: The Guardian of Your Brand Aug 3, 2017
- How to Sell Procurement on Your Digital Transformation Plan Aug 8, 2016
- Are You a Participant or Spectator in the Experience Economy? Apr 19, 2016
- Personalization: The Antidote for Search Jan 21, 2016
- Digital Experience Begins with Data Oct 21, 2015
- Tackle Marketing Basics, the Marketing Cloud Can Wait Aug 17, 2015
- The Platform is the Easy Part May 27, 2015
- The Catch with Customer Experience? Making it Work Feb 4, 2015
- Personalized Customer Service From an Unexpected Source Nov 3, 2014
- A Look at the Most Important Trend from Fashion Week Oct 3, 2014
- Marketing Faces a Publishing Problem Jul 18, 2014
- Marketing Automation: Don't Build It If You Can't Use It Jun 2, 2014