Lori Alcala

CONTRIBUTING AUTHOR

San Francisco

COVERS

Customer Experience, Social Business, Information Management

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With 20 years of experience as a marketer, business writer and content strategist, Lori S. Alcalá helps B2B companies leverage existing content and develop new ways to engage and convert customers through blogs, feature articles, white papers, case studies, and content of all kinds.

Please Note

If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

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Lori's Recent Articles

• 4 Ways to Improve Your Data-Driven Decision-Making Mar 20, 2017
• Empower Your Customers with Interactive, Visual Data Feb 15, 2017
• Want Business Innovation? Optimize Your Operations Feb 10, 2017
• Managing Digital Workplace Communication: So Many Tools, So Much Confusion Jan 26, 2017
• How to Succeed With Digital Experience: Throwback Thursday Nov 3, 2016
• Looking Back: IoT Growth and Struggles Jul 29, 2016
• Share Your Views on the State of Community Management Mar 7, 2016
• Give Your Customers Face Time or Someone Else Will Feb 11, 2016
• New Platform Promises to Woo Tech Talent Feb 9, 2016
• 4 HR Tech Trends To Watch This Year Feb 3, 2016
• How to Keep Employees from Tweeting Company Secrets Feb 2, 2016
• Discussion Point: The MarTech You'll Need in 5 Years Jan 15, 2016
• Discussion Point: The Best and Worst Tech Predictions of 2015 Jan 4, 2016
• Mailchimp: Automation is Just Good Marketing Dec 23, 2015
• A Look at Community Management Skills and Salaries Dec 17, 2015
• Is Your Hashtag Breaking the Law? Dec 2, 2015
• Want Profits? Start with Purpose Nov 30, 2015
• From Vala Afshar to Dana Blouin: Top IoT Tweeters Nov 12, 2015
• How to Keep Viewers from Skipping Your Video Ads Oct 20, 2015
• Can Machine Learning Help You Keep Your Customers? Oct 2, 2015
• Making Sense of Digital Customer Analytics Sep 30, 2015
• What You Might Be Missing About Cloud ROI Sep 30, 2015
• Beacons Hitch a Ride on Double-Decker Buses Sep 22, 2015
• Instagram Ads API Short List Gets Longer Sep 21, 2015
• StoryCloud: We Help You Share, Monetize and Own Your Content Sep 17, 2015
• Gainsight: Even Big Companies Can Do Customer Success Sep 11, 2015
• Pantheon Lets You Manage Web Projects from a Single Dashboard Sep 8, 2015
• Calm Down, Everyone: Amazon Prime Won’t Limit Shipping Sep 4, 2015
• Advertising Co-Op Programs: Obsolete or Just Outdated? Aug 28, 2015
• Can Jet.com Recover from its Affiliate Flub? Aug 28, 2015