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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A small white long-haired dog sits in a grassy outdoor setting, gazing into a large framed mirror. The dog's reflection appears centered within the mirror, creating a visual metaphor for self-reflection, identity and perception. Sunlight filters through the trees in the softly blurred background.
The Mirror Problem: Why Generic Content Can’t Win in AI Search
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Editorial
Entrance to the Forrester CX Forum event, featuring illuminated signage above open double doors leading into a conference networking space where attendees are gathered and conversing. The venue interior includes patterned carpeting, dark wood accents and event branding prominently displayed overhead.
Trust, Governance and Focus Emerge as CX's New Priorities
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Editorial
A whimsical robot assembled from electronic components, circuit boards, wires and metal hardware stands against a light gray background. The handmade robot has googly eyes, a circuit-board head and body, spring-like arms and legs, and holds two wrenches as if ready to perform repairs or maintenance.
AI Won't Fix Your CX If You're Starting With the Wrong Question
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AI illustration of a large multi-layer cake shown in cross-section, revealing colorful interior layers stacked from bottom to top. The cake is decorated with technology and marketing-themed icons, while a single plaque at the top displays the word “martech.” The exposed layers symbolize the multiple technology layers that make up a modern marketing stack.
The Fight for Martech's Most Valuable Layer Has Begun
Claude responded: A triumphant arm raised against a bold yellow background, clutching a gleaming gold trophy cup — classic winner energy.A triumphant arm raised against a bold yellow background, clutching a gleaming gold trophy cup — classic winner energy. The matching yellow sleeve is a nice accidental (or very intentional) touch.
When Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 Years
Scene from Wynn Las Vegas in a keynote room at Medallia Experience, showing Medallia branding on large screens.
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
Attendees in front of a large Adobe sign at the Adobe Summit in the vendor hall in April 2026 at the Venetian in Las Vegas.
Adobe Launches Brand Visibility Tool for AI Search
CustomerLake logo against red background for Databricks' new customer data platform.
Meet the Newest Martech Member: Databricks, Via Agentic CDP
Exterior view of a large multi-level Apple Store with a glass façade and a prominent illuminated Apple logo centered inside the building. Customers browse products, attend demonstrations and gather on multiple floors connected by a glass staircase. The store spans over a busy city street lined with vehicles and pedestrians.
Data Doesn't Lie: Why Customers Are Returning to In-Person Brand Experiences
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Latest Articles by Maria Ogneva

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Measuring Business Communities: Are We Doing It Wrong?
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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