Mark Simpson
CONTRIBUTING AUTHOR
New York, NY
COVERS
Web Engagement, Personalization
A career long evangelist of online businesses, Mark is the commercial founder of Maxymiser and introduced its revolutionary Conversion Management platform to the market in 2006. Prior to Maxymiser, Mark headed up online marketing and business development for Travelport, focusing in particular on the acquisition and integration of ebookers, Octopus Travel, Hotel Club and RatesToGo. Latterly Mark headed-up the Business Development, Search and PPC teams for Travelport. Mark was previously part of the team that launched Hitwise in the UK market. Mark is a thought leader in the conversion marketplace, speaking globally at conferences and quoted regularly in the marketing press.
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Mark's Recent Articles
- From Maintenance to Optimization: Making the Most of Your Customer Data May 23, 2013
- Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both? May 8, 2013
- How to Integrate Social Media Into Your e-Commerce Marketing Strategy Mar 20, 2013
- Six Tips for Getting Buy-In on a Testing Program Feb 25, 2013
- Five Reasons Testing Should Be Included in Your 2013 Marketing Plan Jan 28, 2013
- 2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels Dec 10, 2012
- Social Media is Not an Island: 5 Ways to Move From Awareness to Conversion Nov 7, 2012
- 4 Website Areas to Optimize for Smooth Sailing Experiences Oct 16, 2012
- Lost at 'Like': The 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers Sep 17, 2012
- Stop Before You Overhaul: 5 Ways Testing Can Maximize Impact with Minimal Changes Aug 13, 2012
- Christmas In July: Optimizing Your Website for the Holiday Rush Jul 18, 2012
- Taming Fickle Mobile Shoppers with Customer Experience Optimization Jun 19, 2012
- The True Price of 'Free' and 'Cheap' Technology: DIY Testing Solutions May 31, 2012
- Let Your Customers Optimize Your Website for You Apr 25, 2012
- Customer Experience Optimization: A Custom Website for Every Customer Mar 27, 2012
- The Web Engagement Tag Team: Testing and Personalization Nov 18, 2010