Mark Simpson

From Maintenance to Optimization: Making the Most of Your Customer Data

Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both?

How to Integrate Social Media Into Your e-Commerce Marketing Strategy

Six Tips for Getting Buy-In on a Testing Program

Five Reasons Testing Should Be Included in Your 2013 Marketing Plan

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels