Mark Smith
CONTRIBUTING AUTHOR
Wellesley, Mass.
COVERS
Customer Experience, Digital Marketing
CONNECT
With over 20 years of global experience in marketing applications and analytical CRM, Mark Smith is a leader in building, growing and managing successful companies. Currently in “innovation mode” as the President of Kitewheel, Mark is focused on helping marketing agencies deliver better consumer engagement through solutions that unify the “logic” layer of today’s customer-facing technology for their large brand clients.
Mark’s journey into customer behavior and experience started early in his career. Shortly after achieving his Ph.D. in Mathematics and Statistics from the University of Edinburgh, Mark founded Quadstone — the first data mining company to focus explicitly on the analytics of customer behavior. In the years that followed, Mark moved to Boston to build the US business and oversaw revolutionary analytic progress at clients including T-Mobile, Dell, Merrill Lynch and Fidelity. His leadership role expanded to global sales, marketing and product teams that lead to a series of 3 successful M&A transactions over the last 10 years.
Mark is a regular at industry conferences and events and shares his insights on customer journeys, omni-channel marketing, solutions sales leadership and high-tech marketing.
Please Note
If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.
Mark's Recent Tweets
Tweets by @mapsmith13Mark's Recent Articles
- Make White-Glove Customer Experiences the Norm Apr 7, 2020
- One Reason Personalization Fails? Customer Journey Mismanagement Feb 12, 2020
- From Discovery to Action: How Do You Operationalize Customer Journey Maps? Dec 10, 2019
- Data Management Is the Key to Success – or Failure – in Customer Journey Orchestration Oct 18, 2019
- Customer Journey Orchestration Isn’t Just for B2C Anymore Aug 21, 2019
- Use Data to Enhance Employee Engagement and Improve Customer Experience Jun 25, 2019
- Why Your Customer Experience Needs To Be Proactive Jan 10, 2019
- CMOs: Claim Ownership of the Customer Experience Jun 22, 2016